Square Enix Nixes "Augmented" Pre-Order Campaign For Deus Ex
Well, that didn't work.
Square Enix has decided to abandon their previously announced "augmented" pre-order program after a "resounding amount of negative feedback" from consumers and journalists alike.
The idea was to give gamers more choice when it came to pre-ordering, providing consumers with multiple tiers of rewards depending on how many people put down a deposit on the game. So, once that number reached a certain point, the publisher would give away some DLC. Then as the pre-order number moved up, they'd toss in costumes, soundtracks and even extra missions. If we reached the highest pre-order tier, Square Enix would release reserved copies four days before the official launch date.
But the company now concedes that this approach created frustration and annoyance, so now all this content will be available to all customers who pre-order, regardless of the number of reserved copies. Said Square Enix in a statement:
"After much thought and reflection, we decided to close down the program and make all of the incentive content available to anyone who preorders Deus Ex: Mankind Divided or purchases a Day 1 edition of the game.
Additionally, the release date will no longer be changed in accordance with preorder numbers, and everyone will gain access to the game on February 23, 2016."
Yeah, this company sometimes makes bad decisions. At least they're fixing this one. You might still want that cool Collector's Edition, though, right?
Related Game(s): Deus Ex: Mankind Divided
10/1/2015 10:32:01 AM Ben Dutka