PlayStation-Call Of Duty Partnership Is Officially "Historic"
There was a time when Call of Duty was kinda synonymous with the Xbox brand.
Every new CoD game was advertised on TV with that big Xbox logo and all downloadable content for each entry was exclusive (for a time) to Microsoft's platform.
But times have changed. All DLC for this week's Call of Duty: Black Ops III will actually enjoy timed exclusivity on PlayStation 4 and Sony is taking advantage of this new "historic" partnership. The company's marketing department is definitely running with it, and as boss Adam Boyes said:
"This is a historic partnership that makes PlayStation the best place to play Call of Duty. The massive reception to the game's multiplayer beta only a few months ago demonstrated the huge appetite our fans have for this franchise and the anticipation for Black Ops III. This is the game our fans want, and we're proud to welcome Call of Duty to its new home on PlayStation 4."
Yes, the multiplayer beta was exclusive to Sony's console and ended up being the biggest-ever beta test on PS4. Previously, Boyes had confirmed that Sony's marketing team-up with Activision for last year's Destiny paved the way for this CoD deal. A few days ago, PlayStation UK marketing manager Lauren Bradley said more shooter fans are gravitating toward PS4, and we've seen FPSs really come to prominence on Sony's consoles in the last few generations.
Call of Duty: Black Ops III launches today, November 6, for PlayStation 4, Xbox One, PlayStation 3, Xbox 360 and PC. The last-gen versions don't have the campaign, and if you pick up the Limited Edition PS4 bundle, you can be eligible to receive a full size Juggernog fridge.
Related Game(s): Call of Duty: Black Ops III
11/6/2015 11:29:48 AM Ben Dutka