Sony Pressured Into Releasing PS4 In Western Regions First?
Historically, any new PlayStation console launched in Japan first. Heck, all Japanese-made game machines debuted in Japan.
But times have changed and as SCE president and CEO Andrew House recently admitted, Sony is releasing the PlayStation 4 in Western markets first due to "competitive pressures."
Obviously, this could be due to the knowledge that Microsoft would release their system later in 2013. Furthermore, it makes far more sense to get the console out for the holidays, but you can see how the market has shifted: The original PlayStation did launch for the holidays (December 3, 1994) but that was only in Japan. Then, the PS2 launched at the end of October in the West, and the PS3 hit store shelves in mid-November in North America. Therefore, perhaps it was inevitable that the PS4 should be ready in late 2013.
House added that the PS4 will "allow for an aggressive cost-down strategy" over time, so the company can reach "the broadest mass of consumers" possible. This will help ensure that the new console turns a profit as quickly as possible; past PlayStation consoles took several years to turn a profit. Sony can't afford to do that again, right?
6/14/2013 11:33:25 AM Ben Dutka