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Sony Pressured Into Releasing PS4 In Western Regions First?

Historically, any new PlayStation console launched in Japan first. Heck, all Japanese-made game machines debuted in Japan.

But times have changed and as SCE president and CEO Andrew House recently admitted, Sony is releasing the PlayStation 4 in Western markets first due to "competitive pressures."

Obviously, this could be due to the knowledge that Microsoft would release their system later in 2013. Furthermore, it makes far more sense to get the console out for the holidays, but you can see how the market has shifted: The original PlayStation did launch for the holidays (December 3, 1994) but that was only in Japan. Then, the PS2 launched at the end of October in the West, and the PS3 hit store shelves in mid-November in North America. Therefore, perhaps it was inevitable that the PS4 should be ready in late 2013.

House added that the PS4 will "allow for an aggressive cost-down strategy" over time, so the company can reach "the broadest mass of consumers" possible. This will help ensure that the new console turns a profit as quickly as possible; past PlayStation consoles took several years to turn a profit. Sony can't afford to do that again, right?

Tags: ps4, playstation 4, ps4 launch, sony

6/14/2013 11:33:25 AM Ben Dutka

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Comments (25 posts)

Kryten1029a
Friday, June 14, 2013 @ 11:53:51 AM
Reply

"Competitve pressures" sums it up nicely. They know that they have Japan locked up and they want to allocate production to the regions where they're facing some competition. Pretty sound strategy, actually.

Agree with this comment 16 up, 0 down Disagree with this comment

touchyourtoes
Friday, June 14, 2013 @ 12:24:56 PM
Reply

When you have your opponent by the balls why let go in the final hour?

Agree with this comment 13 up, 1 down Disagree with this comment

KidPresentable
Friday, June 14, 2013 @ 4:17:45 PM

Because they begin to get sweaty?

Agree with this comment 7 up, 0 down Disagree with this comment

Akuma07
Saturday, June 15, 2013 @ 12:11:36 AM

Because you realise your opponent is a woman?

Agree with this comment 3 up, 1 down Disagree with this comment

___________
Saturday, June 15, 2013 @ 5:04:47 AM

last time i checked women dont have balls.
well not unless theres something seriously wrong down, or should i say up, there!

Agree with this comment 2 up, 2 down Disagree with this comment

Xombito
Friday, June 14, 2013 @ 1:05:20 PM
Reply

Sony has no better opportunity to get in here and establish a domino effect where you get a PS4, your friends get one, their friends get one, family members get one etc.
MS did that this gen. But now is time for Sony to capitalize.

Agree with this comment 9 up, 0 down Disagree with this comment

Killa Tequilla
Friday, June 14, 2013 @ 1:19:26 PM
Reply

This worries me because if they are pressured, I hope it isn't a defective console. I'd rather them take their time.

Last edited by Killa Tequilla on 6/14/2013 1:20:01 PM

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Kryten1029a
Friday, June 14, 2013 @ 1:29:43 PM

They just want to put them where they'll do the most good. If people in the U.S, Europe and Australia buy a PS4, then they won't be buying an Xbone.

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Killa Tequilla
Friday, June 14, 2013 @ 1:32:50 PM

I understand that, but not at the cost of reliability!

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Kryten1029a
Friday, June 14, 2013 @ 1:38:56 PM

I don't think reliability will be an issue, I really don't. PS3 was very well built and there's no reason to believe that PS4 will be different. Have some faith-Sony's decisions so far have been brilliant. They've been cagey with their statements and as a result Microsoft has done a better job of selling the PS4 than Sony has!

Last edited by Kryten1029a on 6/14/2013 1:41:00 PM

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Killa Tequilla
Friday, June 14, 2013 @ 2:20:11 PM

In Sony I trust

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Gabriel013
Friday, June 14, 2013 @ 2:32:22 PM

@ Kryten1029a, My launch PS3 cooked itself long before my launch 360 did.

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Kryten1029a
Friday, June 14, 2013 @ 2:42:52 PM

Gabe,
There are always outliers but I didn't read any reports of PS3's dead right out of the box. That actually happened with the 360! Either dead on arrival or croaking within hours. In fact, Gamesradar reported last year that it had taken Microsoft 7 years to bring failure rates down to PS3 levels.

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Akuma07
Saturday, June 15, 2013 @ 12:13:30 AM

I can't say I believe you Gabe. No offence.

My launch 60GB console YLOD'd, but not for 4 years. It even suffered through extremely hot(40+ Celsius) summers here in Australia.

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Gabriel013
Monday, June 17, 2013 @ 3:33:10 AM

@Akuma07 , I assure you it did. I was there when it happened :)

The PS3 lasted to roughly 2 years ago when the graphics chip decided to unweld itself from the motherboard and I had to pay £75 for it to be "reballed" or some such. My 360 lasted to about a year ago and rather than the expense of a repair I replaced it. Just before Christmas my repaired PS3 started to die again and so I just went ahead and replaced it.

Don't know if you're familiar with DarthKoth on the forums but he's had at least 6 PS3's die on him. I know the 360 had a reknowned failure rate which I don't dispute. I am just stating my personal experience to highlight that the PS3 wasn't infalible.

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WorldEndsWithMe
Friday, June 14, 2013 @ 2:08:24 PM
Reply

They plan to put their foot where Microsoft's teeth were. Good move not announcing the date at E3.

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shadowscorpio
Friday, June 14, 2013 @ 2:08:34 PM
Reply

I think its a good strategy but like Killa Tequila , I don't want them to sacrifice reliability. Ideally, if they want to release the PS4 this year then the barebones testing and insurance that the system is ready should already be done.

If MS puts their console out in 2013, it maybe a repeat of the early xbox 360. Can you imagine the benefit to Sony if both companies release the same time yet the Xbox one was constantly breaking down and the PS4 was reliable , quality and solid?

That, my friends, would be the deathblow to a war that never even got off the ground. The straw that broke.....

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Gabriel013
Friday, June 14, 2013 @ 2:33:30 PM
Reply

"competitive pressures." ?

Surely this is an old statement. Ya know, before they saw MS go out there and slit their own throats?

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shadowscorpio
Friday, June 14, 2013 @ 2:49:59 PM

Lol!

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Akuma07
Saturday, June 15, 2013 @ 12:14:43 AM
Reply

If they can actually get the console to Australia at the same time as the US, I will be very impressed.

A lot of companies have started to improve the release dates in PAL territories, especially Australia.

You know we actually get games BEFORE the us sometimes. The Last Of Us has been out for over a week here.

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___________
Saturday, June 15, 2013 @ 5:06:13 AM

huh?
last of us just released yesterday.

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___________
Saturday, June 15, 2013 @ 5:07:30 AM
Reply

as long as the US is the first to get it, ill be happy because thats where im importing mine from.
no way in hell im paying 550 bucks for a ps4!

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Aerifale
Saturday, June 15, 2013 @ 9:33:49 AM
Reply

Im with KillaTequila on this one. I'm very worried at the prospect of a console released before it's ready. One of the reasons I'm waiting after launch to hear opinions on the console.

That said E3 has finally gotten me excited for next gen. I'm all hyped up and ready to go!

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White_Mocha
Saturday, June 15, 2013 @ 11:41:50 AM
Reply

But hasn't Sony been building this thing for over a few years now? I wouldn't be surprised if some of the employees had a PS4 sitting at their desk or something to see how long it would go for. I haven't read about the PS4 overheating or having to start underclocking parts like I have with the Xbone. I believe there will be a little bit of bugs with the PS4, but nothing like broken out of the box or within a few hours.

Your concerns are justified, but don't forget, this is Sony's fourth rodeo, and I have faith in their desire to deliver us consumers a firm, sound, reliable product

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Aerifale
Saturday, June 15, 2013 @ 12:33:33 PM

You've just reminded me of an important point about my ps3. I have the original fat model and the noise of the fan is just awful. Now considering Sony wouldn't even permit journalists from even describing their fan or "coolant system" I'm hoping they have come up with a neat solution to keep the machine quiet.

For me it's pretty important

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