Black Ops III Rakes In $550 Million, Sets "Engagement" Record
Call of Duty is selling like crazy. No surprise there.
Activision has announced that Call of Duty: Black Ops III generated over $550 million in worldwide revenue in its first three days at market, making it the "biggest entertainment launch of the year."
This is impressive but bear in mind that the last installment in the sub-series, Black Ops II, managed to pull in $500 million in just 24 hours. On the flip side, the first three days for Black Ops III outpaced the last two franchise entries, Advanced Warfare and Ghosts. The publisher added that this year's effort set a new record for "engagement" per player, as Black Ops III users are spending more time with the game than any CoD before it. Between November 6 and 8, players logged an immense 75 million hours online.
Lastly, that $550 million makes Black Ops III "bigger than any game, any movie, or any entertainment launch this year." Yes, we've definitely heard this litany before. CoD remains huge.
Related Game(s): Call of Duty: Black Ops III
11/11/2015 11:15:47 AM Ben Dutka