PS4 NewsHouse: No PS4 DRM Announcement Was A "Visceral Moment" - PS4 News

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House: No PS4 DRM Announcement Was A "Visceral Moment"

When Sony announced there would be no DRM (Digital Rights Management) and no online connection required for the PlayStation 4, the attentive crowd at E3 burst into a lengthy and appreciated applause.

In speaking to Yahoo! Games, Sony boss Andrew House called this a "visceral moment" and said it reflected a rising nervousness about what it means to actually own content:

"I think we saw a lightning rod for feeling that has been bubbling up - that doesn’t just apply to games, but to entertainment overall. I think there’s an increasing nervousness about what ownership of content means, in the absence of physical goods. When that nervousness was starting to migrate into control over physical goods that consumers have purchased, that was a bridge too far."

Not long after it was announced at the press conference, Sony put up a playful little video that showed you "how to share your games on PS4." It consisted of one person handing a box to another person, and that's that (which is the way it should be, of course). On the flip side, the DRM in the Xbox One has caused much frustration and anger. Added House:

"I want to be very clear about where we have been on this issue. I think there’s a danger that we could be seen to have reacted and capitalised on a situation. When we first announced PS4 in February, people were saying, 'Oh, Sony’s being coy' - almost with some implicit suspicion. It struck us as very odd. We had no intention of changing our position - it hasn’t changed from what it’s been for the last fifteen years. We believe that if you buy it, you own it, you’re able to do with it what you want."

House also talked about the decision to have cheaper, PC-oriented components and how they learned a lot of lessons from the PS3 launch. He acknowledged how important a starting price point was, which a lot of consumers will definitely appreciate come fall. As for no DRM, we can understand the relief one feels when we buy something and can say, "yes, this is mine." See how simple that is?

Tags: ps4, playstation 4, ps4 no drm, ps4 used games

6/15/2013 10:51:34 AM Ben Dutka

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Comments (32 posts)

WorldEndsWithMe
Saturday, June 15, 2013 @ 11:11:49 AM
Reply

"We believe that if you buy it, you own it, you’re able to do with it what you want."

Hell. Motherfu**ing. Yes.

And I hope that software publishers were paying attention, and have been paying attention to this issue causing such big problems for MS. You know they are weighing their options for implementing DRM (Digital RESTRICTIONS management) in their titles for the next gen. This reaction should help them to make the right decisions.

You're in business to make money right? Then just keep consumers happy as you wait out the life of physical media, there's no need to stamp out a lifelong tradition if it is going to eventually die out on its own, you just alienate consumers that way.

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FatherSun
Saturday, June 15, 2013 @ 11:33:32 AM

You hit it right on the head. MS stance is premature on an inevitability. They are trying to force the hand of the consumer rather than being patient. I see this as a move to establish the digital divide before it actually takes place or completed. The only positive I see for MS is that once digital takes over they will be full fledged into that upcoming status quo.

Has MS knowingly bitten a Digital Bullet this gen?

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PC_Max
Saturday, June 15, 2013 @ 1:37:37 PM

Technically... in the fine print you own a license... but I guess thats semantics. As long as you have a console in working order and the game disc... and know people who have the same console or a community... everything is green.

They eventually is that ownership, and kids in the future will realize this, owning certain things is silly. Games are. In 5 to 10 years time our library will consist of a list of games we.... rent via cloud or whatever catch name you want to place on it OR is part of a service like Netflix with all its movies and shows, etc. Play on demand I guess.

Adobe (jerks) have done away with licensing now using cloud and now you rent per month all their software, whatever you want to use. Just for a monthly nominal fee or whatever deal they come out with on a contract. But you do not own it any longer or licensed ownserhip/use. You rent it. Still have to download it but it needs to check online every so often to use it... like what MS suggested.. via updates. Its forward thinking but we in the present time are the ones to go through the painful transition.

Keep Playing!

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WorldEndsWithMe
Saturday, June 15, 2013 @ 4:11:50 PM

yes we do buy licenses, but its nice to have a company treat you like you bought a real product anyway.

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PC_Max
Saturday, June 15, 2013 @ 11:03:17 PM

True enough. For Sony it was the smart business decision and the community supports it.

It might be possible that we see a shuffle or change in MS executive offices in the next year.... possibly.

Keep Playing!

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Akuma07
Sunday, June 16, 2013 @ 7:40:30 AM

Yeah I think we may see some changes in the Xbone after it releases, or even before then.

I think that guy who made the 360 comment won't be around for long.

I believe that most people still THINK they are purchasing a physical copy of the disc that is now their property. The fact that the fine print says you are only buying a license to play that game is something not many people know about, or care about.

If you pay for a product, hold it in your hand, sleep with it under your pillow. You want to know that it is yours (or at least think that).

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Temjin001
Saturday, June 15, 2013 @ 11:20:45 AM
Reply

Good.
MS is trying to convince people that always-online will make your experience better. Better like how hardcore games play better with Kinect, right MS? It's bull crap. It's a veil to pull over your eyes while they reshape the landscape for their corporate benefit. And really, where's the evidence of this 'greatness' of always online? That Forza online AI blending shouldn't require an always on DRM scheme. It's a feature that should be optional, not forced.

Anyway, PS4 is the way to go between the two by a mile. I'd rather game without MS's shackles.

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Temjin001
Saturday, June 15, 2013 @ 3:10:45 PM

oh, and the whole cloud processing for graphics is not what some may be deceived to think. If anyone knows anything about how an image is rasterized in a frame buffer they'll know that a cloud based online solution would be limited to very periphery effects, like post processing etc. No one should expect anything significant coming from that load of bull.

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Aerifale
Saturday, June 15, 2013 @ 11:21:12 AM
Reply

To say that they had no plans or never considered such options is a little too hard to believe. They're a business at the end of the day, not our friends, and that is fine. It doesn't change the fact that they made the right choice from both a consumer perspective and in the long run a business perspective.

I'm also aware that I'm a bit of a sceptic ;)

Last edited by Aerifale on 6/15/2013 11:25:09 AM

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WorldEndsWithMe
Saturday, June 15, 2013 @ 11:28:35 AM

It's usually good to be skeptical, honestly it sounds really good after a huge negative outcry against something to say "Well we never even considered that." And hey such statements are smart. It's hard to believe a big company like Sony didn't even research the possibility, but it's always possible that the bosses said "Fine look into it, but if it conflicts with our vision for the company we won't do it"

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PoopsMcGee
Saturday, June 15, 2013 @ 12:00:45 PM

Considering it is one thing. From what I was reading from the conspiracy theorists at the time was that Sony had actually built in these "features" in the PS4 but then removed them when MS started imploding.

That's ridiculous...

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shadowscorpio
Sunday, June 16, 2013 @ 6:39:59 AM

The majority of us here are Playstation loyalists but make no mistake, if they truly scew up its not their competitor's fans that they have to worry about.

Some of us care that much.

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White_Mocha
Saturday, June 15, 2013 @ 11:26:25 AM
Reply

"...it reflected a rising nervousness about what
it means to actually own content"

I'm glad that Sony has responded the way they have to this issue. People think DRM isn't that big of a deal. I was sure they'd be in the consumer's ballpark but there always that sliver of doubt. I love being able to share my games with friends and all the like. A truly "not always connected console" Sony is doing everything right, right now and everyone is eating it up!

Sony is loved by consumers and developers
Microsoft is hated by most consumers and developers.

Now I give credit where credit is due, MS holding their ground against such backlash is amazing and I appreciate them for not wavering in their stance, but I feel as though an online check, DRM and all that is coming *too* soon. Give it about 10 years when things get really bad pirating games and everything, then I don't mind. But come on MS, if you spit in consumers' faces, what are they going to do? Spit back in yours.

Last edited by White_Mocha on 6/15/2013 11:28:07 AM

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WorldEndsWithMe
Saturday, June 15, 2013 @ 11:31:07 AM
Reply

We all have to continue to be vocal because God's truth is the casuals don't understand or care about this kind of issue. The casuals often determine exactly where the industry goes and we need to balance that out as passionate, progressive gamers. One of the reasons I'm a Sony fanman is that they have always been the best (not perfect mind you) at serving the die hards.

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Comic Shaman
Saturday, June 15, 2013 @ 12:16:14 PM

And Microsoft cares more about the casuals than core gamers. Hearing their sales projection confirmed that.

And Microsoft flat-out admitted that they are counting on the low-information consumer to not care about "the details."

However, what MS has failed rather dramatically to understand is that the low-information consumer is highly susceptible to bad buzz. If they read a headline in Forbes or Business Week that says that the X1 is bellyflopping or that people are scared it will spy on you, that's enough to divert them from the purchase.

So MS is now on the defensive against a tide of bad buzz, and they do not have the most encouraging track record for putting out a strong, coherent message.

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WorldEndsWithMe
Saturday, June 15, 2013 @ 12:49:45 PM

Good point shaman, casuals can be skittish as well as misinformed. If there isn't a sense of bandwagon need for them (see: success of Wii) then they may see the less expensive system with positive buzz as the better choice.

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Darwin1967
Saturday, June 15, 2013 @ 3:49:57 PM

What M$ also doesn't realize is that the low information consumer or casual gamer (which I have two in the house) usually turn to the more informed gamer for product advice, especially when it's a new system and/or costs more than 6.00. Hands down, I've been asked over and over what I plan on doing. I get a quizzical eye and I explain what M$ has in store for them and they immediately agree that a PS4 would better suit their family. Being a soccer mom on the sidelines with all the other parents has not been a good thing for Microsoft...in my little part of the world I have cost microsoft about 30 sales this holiday.

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Kryten1029a
Saturday, June 15, 2013 @ 9:30:13 PM

I don't have the biggest Facebook friends list that you've seen but I've posted numerous links to stories and videos that highlight what's going on. Face-to-face can definitely hurt them, but what Microsoft doesn't seem to get is that with social media this stuff can spread more quickly than they would ever believe. The PS4 Used Game video has been viewed more than 12 million times, and I'll guarantee that people are sending links to that video to friends.

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Aerifale
Saturday, June 15, 2013 @ 12:44:54 PM
Reply

To be fair, it should be possible for them to remove these features if they find that it doesn't work out for them, though likely not by the launch date. It's the ever watching, ever listening Kinect that really freaks me out, especially after the recent news about the Big Brother goings on in the U.S. I hope all you guys living there are raising hell about it. Scares the crap outa me and I'm in the U.K 0_0

Last edited by Aerifale on 6/15/2013 12:45:52 PM

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WorldEndsWithMe
Saturday, June 15, 2013 @ 12:50:58 PM
Reply

Speaking of alarming changes, why is the news stream in the upper right of my XMB telling me to buy certain eye drops?

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Killa Tequilla
Saturday, June 15, 2013 @ 1:34:32 PM

To keep them eyes nice n' white

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WorldEndsWithMe
Saturday, June 15, 2013 @ 4:12:56 PM

Don't need em white to game, just to go outside.

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PC_Max
Saturday, June 15, 2013 @ 1:31:15 PM
Reply

The sad news in all this is from what I am seeing on the net in forums, etc., many are saying they are buying the PS4 because of the used game issue. So... that means that is the number one reason they are buying it. Does that make sense. The next reason was being able to play offline.

On the Xbox side may have had the right reasons, the games and exclusives they saw and heard are coming out for the Xbox. Yes the other two mentioned above would influence it for many and have some Xbox users to move over to the PS4, first, but many still want the Xbox for the games.

So do the gamers who focus on the DRM issue...have it right? Thats the selling point? I always thought Games came first, whether exclusive or not... and then how or what restrictions are placed on me to play it.

Yes, the DRM is a big deal, but is that REALLY going to stop people buying the XboxOne? What MS is doing is forward thinking... to a point.. but too early to introduce. Sony is doing it in baby steps... which is less painful and not all at once.

Games are what decided this current console "wars". It was a big thing. So now what decides the ... ugh... "next gen" console purchase is..... you can play used games and share them.

Well hopefully all this will subside over time after Xmas and we can focus on the games again. Not to say I do not get caught up in these things myself. We all do, realizing it or not.

Anyway... Keep Playing!

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KidPresentable
Saturday, June 15, 2013 @ 7:13:11 PM

No DRM = PS4 exclusive of the year? It's going to have it tough against the other contender, 8 gigs of DDR5 RAM. lol. I agree, you certainly don't hear people saying they are buying the PS4 for Knack or DriveClub, and a only a few claim Killzone.

But on the Xbox side it's not really games either. Just blind loyalty as far as I've seen. Every person I know that has a 360 is getting an Xbox One. Every single one of them.

None of the exclusives on either system are mindblowing yet. Just the same games with better graphics, in my opinion. Ryse looks good but the gameplay looks stiff as hell and pretty basic. Nothing that could not be done in this gen. Hell, it may have trouble beating one of my absolute favorite games, Shadow of Rome. I remember dismembering guys and throwing their own limbs at them. THAT was a PS2 game! And infamous: SS has looks like the other inFamous titles only with destructible environments. Well, I've been destroying environments in open worlds this gen in awesome games like Red Faction: Guerrilla and Just Cause 2, so that doesn't impress me one bit.

Last edited by KidPresentable on 6/15/2013 7:14:10 PM

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Comic Shaman
Saturday, June 15, 2013 @ 10:54:14 PM

PC_Max:

In the past, the first wave of new console purchases has not been precisely about the available games at launch (launch lineups tend to be pretty sparse). Rather, it's the potential for future games that people are investing in. The capabilities of the new console and the experience it promises to offer are the driving forces.

And that's why the issues of DRM, mandatory internet check-ins, and so forth are such a turn-off to so many customers. These policies speak to a very dubious experience of the X1 console. They tell you that Microsoft feels entitled to set down convoluted rules on what you can do with your property. They show that Microsoft has decided to be the parole officer for all their paying customers, requiring check-ins every 24 hours to make sure they're behaving.

And for those who care about such things (as core gamers do), the notion of getting a weaker console at a higher price does not sound too appealing.

KidP's circle of friends notwithstanding, this is why many X360 owners are saying they will jump ship and buy a PS4. The anecdotal reports online, the polls, and most importantly the pre-orders all suggest a significant shift is underway.

Last edited by Comic Shaman on 6/15/2013 10:57:04 PM

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PC_Max
Saturday, June 15, 2013 @ 11:01:48 PM

Agreed, my opinion is based on observation. My hope is all this will subside once PS4 and XboxOne launch. Although my guess is it will continue to be an issue until Game libraries for both really happen and people start playing.

Keep Playing!

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Clamedeus
Saturday, June 15, 2013 @ 1:49:16 PM
Reply

I'm glad they went with that decision, that definitely made a huge impact for me and my friends when E3 was going on, and my other friends who were on PS3 and went to 360, now they are getting a PS4 now me and some of my friends can be re-united. :)

OT:

I found a tweet about the PS4 press release and it says

"Just spotted in the PS4 press release that since Feb 2013 number of developers signed up increased from 126 to 505"

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Simcoe
Saturday, June 15, 2013 @ 1:52:01 PM
Reply

I read a posting/document by an anonymous MS engineer who works at their main campus in Washington. They said that they basically envisioned their DRM system as similar to Steam, which many PC gamers have embraced. With the goal of being able to minimize publishers loss from the secondary games market so that after an initial window games could be discounted more quickly and for larger amounts. Again this would mirror the Steam model which can frequently offer some very deep discounts on somewhat recent titles.
Problem is though, PC and console gaming are distinct. People console game for sometimes very different reasons.

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dmiitrie
Saturday, June 15, 2013 @ 2:25:22 PM

The larger problem is that Steam is primarily a digital distribution platform that also includes some less-intrusive DRM. And when you deal only in digital releases, people already know that they won't be able to share or sell games, so there's much less of an issue. So if MS is trying to emulate Steam's model, but do so with in regards to physical releases, then it's obviously not going to work the same way because they're actually only using a small part if Steam's model.

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___________
Sunday, June 16, 2013 @ 4:44:25 AM
Reply

was a pathetic moment!
when the biggest applause you get is from a silly announcement like this you know youve bored the crowd!
ready at dawn announces their new next gen game.
crickets.
FFVXIII finally reappears.
crickets.
KH3 FINALLY gets announced, only SEVEN freaking years overdue!
crickets.
avalanche finally comes out and puts the rumors and leaks to bed, they really are working on a mad max game.
crickets.
oh, BTW there is NO DRM for ps4!
THUNDER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
seriously?
people need to get their priorities straight!
next people will be sh*tting their pants at the announcement that the ps4 also uses electricity!
wow, thats so amazing............
what a shocker!!!!!!

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SmokeyPSD
Sunday, June 16, 2013 @ 1:21:53 PM

Consumer rights isn't something to get excited for, to care about, to want? Yeah whatever, for me for once the gaming community has their priorities right smack fraking on.

You sir, are out of touch. Hard. Sony is giving us a gaming machine which makes it easy to do the most important thing, play freaking games.

If you can't see that then by all means, buy the absolutely broken, ever watchful and consumer punishing piece of tech called the Xbox One.

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PS3_Wizard
Sunday, June 16, 2013 @ 8:54:57 PM

I think he just wants to be against anything the majority is for, Smokey. I am wondering why he still comes here for gaming news when he just bitches about 98% of the articles here at PSX.

I wonder if Ben would start trashing the PS4 would Blankman would start supporting it. To me, ole boy is about as smart as his user name implies. He VERY rarely has any positive contributions to this community.

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