Tretton Explains: Used Game Flexibility Enhances Value
When SCEA president Jack Tretton took to the stage at E3 and announced that the PlayStation 4 would fully support used games, the crowd went wild. It was great.
Recently, when asked why Sony adopted this philosophy for the next generation, their replies have been simple and to the point; mostly, they say you "don't fix it if ain't broke." But in a new Bloomberg TV interview, Tretton elaborated on Sony's much-appreciated position on pre-owned games:
"The other thing as it relates to the ownership of the game, if people pay a lot of money for that, they equate the value with the flexibility they have in that. To do with it as they choose; to give it to their friends, sell it to their friends, trade it in to another retailer; that creates value in the initial purchase that they make."
Furthermore, unlike Microsoft's Xbox One, the PS4 won't require daily Internet check-ins. The reason for this is pretty simple; it's because in many countries around the world where the PlayStation brand is popular, gamers don't have a broadband connection. Said Tretton:
"We're most concerned about the consumer. And we really appeal to consumers on a worldwide basis. And I think in the United States, we realize there's a high degree of broadband adoption, but we're in a lot of countries where people don't have the ability to connect on a daily basis and we want to appeal to consumers worldwide."
Remember that Sony relies much more heavily on its global sales. The PS3 lost big time to the Xbox 360 in this country but when you include worldwide sales, Sony's machine actually comes out on top by a slim margin. So, maybe Microsoft doesn't need to be globally conscience...too bad a ton of gamers here in the US don't seem to like 'em right now.
6/18/2013 10:22:05 AM Ben Dutka