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Sony: Once PlayStation VR Is Out, Sales Will "Snowball"

It isn't just Sony that will push the virtual reality revolution forward.

As PlayStation Magic Labs research director Richard Marks told Fortune in a recent interview, the VR development community is working together to bring us into the new age of interactive entertainment.

Everyone is wondering how well initiatives like PlayStation VR will sell, and Marks believes that when it arrives in the first half of 2016, it will kick off a "snowball effect" in terms of sales:

"Our customers are already very aware of VR and are anticipating it. Once the PlayStation VR goes out on the market, they’ll see so many in people’s homes that it will create this snowball effect."

This could happen because PC-based VR systems Oculus Rift and HTC Vive should be available before PlayStation VR, so virtual reality will come out of the gate at a dead sprint. On top of which, with the PlayStation 4 user base likely in the neighborhood of 40 million at the time of PS VR's launch (it passed 30 million last month), the waters might be primed for what was once called Project Morpheus.

Do you plan on getting PlayStation VR when it comes out? We still don't have a price yet but Sony is on the record saying it will probably cost what a new gaming platform costs, so $400 might be a good guess. And don't forget about some of the very promising titles they have on tap!

Tags: playstation vr sales, virtual reality gaming, playstation virtual reality

12/11/2015 11:24:16 AM Ben Dutka

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big6
Friday, December 11, 2015 @ 11:45:50 AM
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Not sure about a snowball effect, cuz wasn't that the expectations of Kinect on Xbox as well?

Regardless, I plan on getting the VR set as soon as a good racing game is built for it. Here's looking at you, Polyphony Digital!

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Temjin001
Friday, December 11, 2015 @ 1:41:31 PM
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i think core gamers enjoy game play too much these days to step 20 years into the past just for the added sensation of being virtual. Sure it may be hot for a short while like this but it'll fizzle fast if it can't move past tech demos and interactive amusement rides.

I'm not sure what kind of added processing the PS VR provides but the PS4 just doesn't seem to be best suited to take AAA gaming experiences and offer them in VR without making heavy concessions to the visuals and performance.

Right now this seems like another one of Sony's half baked blunders joining PS NOW, PSTV, PS Move and PS Vita.


Last edited by Temjin001 on 12/11/2015 1:44:27 PM

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big6
Friday, December 11, 2015 @ 3:36:03 PM

I somewhat agree with what you're saying, but I don't think it's "half baked". VR is the direction everyone is going now, so it's basically a race to see who can make it great. The competition in this market is what will push everyone to make it good.

That said, I do believe Sony did issue a statement to developers to target a framerate much higher than 60fps (90?) in order have a good VR experience.
Upping the framerate will mean resolution, effects, etc will suffer in an otherwise AAA title. That's my worry...

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Karosso
Friday, December 11, 2015 @ 1:49:33 PM
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Does he mean "snowball in hell" effect? :-P
If I'm allowed to see any of my PS4's content on it, VR or not, I might be interested...

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shaytoon
Friday, December 11, 2015 @ 2:16:35 PM
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i want to test it out first. if its mind blowing then ill consider purchase.

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maxpontiac
Friday, December 11, 2015 @ 2:20:26 PM
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For me, PS VR is going to come down to how well it is implemented in Ace Combat 7.

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big6
Friday, December 11, 2015 @ 3:31:45 PM
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I had a chance to see it in action at the Tokyo Game Show this year. The demo they had was OK, though not mind blowing.
Even then, it was much more impressive than the stupid roller coaster demo that Oculus has.

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BikerSaint
Friday, December 11, 2015 @ 4:44:01 PM
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I want it, I need it, & just got's to have it!!!!

But as financially strapped as I am these days I'll wind up having to sell my soul to the highest bidder.
(And Satan had better start upping his bid right now by at least a 100million-fold).

And then we'll start the bidding once again, this time a frenzied organ buying bid-set once Sony comes out with the real holo-deck

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Tim Speed24
Friday, December 11, 2015 @ 6:15:17 PM
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My dusty PS Move would say - "Fad"

Now, who wants to play games in 3D - wait, that fizzled too.

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Crabba
Friday, December 11, 2015 @ 7:36:48 PM
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I was actually more excited about this before I saw the Playstation Experience, after seeing those lame/boring tech demos it's starting to look more like a new PS Move with no AAA games, no support from the main games & studios etc.

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FM23
Friday, December 11, 2015 @ 9:09:21 PM
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*strictly "my" opinion*

Waste of money for Sony and the customer. This ish appears pointless and childish (adult gamers cringe-worthy word). I'm not old or super young anymore, but even my gamer/adult side has to admit this device is gimmicky, geeky, and lame in every sense of the word.

Yea it might turn out to be fun, but the fact that this device will only add to the sedentary lifestyle of young gamers and damage the pockets of their parents irks me. As for adults, don't be that guy or gal your friends make fun of when they see you using the VR, but will still ask "let me try it tho"!!!

We already live false lives in video games, but must we actually be in one to play it. Now I admit this device sounds cool, but the truth is it will go the same way as move, kinect, and that god-awful 3D nonsense

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BikerSaint
Friday, December 11, 2015 @ 11:08:32 PM
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I care not a damn, I'm 63 & I still want it, whether it becomes a fad gimmick or not.

Hell, I'm still hoping to mind-meld with that PlayStation 9 Gaming Sphere in my lifetime, LOL.

"My name is Saint & I approve this message"

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Lemon_Saint
Saturday, December 12, 2015 @ 9:12:39 PM

Right on BikerSaint!

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shadowpal2
Saturday, December 12, 2015 @ 3:20:20 PM
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Not so sure about a snowball effect - but Im hoping it has a better attach rate than the PS Move.

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