Sony: "The Vast Majority" Of Gamers Still Prefer Physical Media
Even though the switch to digital may be inevitable in the future, it's a fallacy to believe that everyone is looking forward to that transition.
It's also wrong to assume that most gamers are happy with a digital copy of a game, as opposed to the physical disc. In a recent GamesIndustry.biz interview with PlayStation marketing executive Guy Longworth, it's clear that Sony understands the ongoing love for physical media. Said Longworth:
"I think the reality is this: Our digital business is growing fast, and we have incredibly strong partnerships with our key retail partners as well. What we try to do is offer a relatively level playing field and let the gamers decide. We're not trying to advantage them, we believe in consumer choice.
It's clear that the vast majority of the people want to go down to GameStop or Best Buy, they don't want to buy it online right now," he added. "How that might change in the future is kind of hard to predict. People might be quite surprised, I think physical games will be around a lot longer than some people think."
Sony's new PlayStation 4 will fully embrace digital gaming, as all PS4 titles will be available as a digital download. Microsoft's Xbox One will adopt the same philosophy. However, it's nice to know that moving forward, Sony gets that the entire gaming populace isn't digital crazy. At least, not yet.
6/24/2013 1:16:58 PM Ben Dutka