Sony: Microsoft's DRM Mistake Helped Us
Microsoft has done the right thing. They've recanted their Xbox One used game and "24-hour online check-in" mandates.
However, many believe that despite the U-turn, the damage has already been done and Sony has hugely benefited. Sony would probably agree with that. In speaking with Famitsu (as cited by Polygon), Sony Worldwide Studios president Shuhei Yoshida said Microsoft's initial DRM stumble was a "very useful source" for Sony in its PS4 marketing planning:
"There were lots of people who gave their opinions on that issue to my Twitter account before E3. It's not that our hardware policies are decided strictly based on user reaction like this, but when we were thinking about what we had to bring across and how to bring it across, it was a very useful source."
Sony drew the biggest cheers of the show at E3 when it announced the PS4 wouldn't restrict used games in any way, and an online connection would never be essential. And in general, despite the Microsoft snafu, SCE Japan Asia president Hiroshi Kawano said that the consumer response has been "very positive." All feedback was taken into consideration:
"As of now, I feel like we're getting a very positive response. For this system, we made a list of what people expected from us, debating over each point, with user feedback forming the main basis for the list. The software makers are also telling us that they feel like they really make some fun stuff with it. A new platform always provides the basis for new forms of play, so I'd like to see it connect to a revitalization of the marketplace."
We'd have to agree with the assessment that Sony is poised to compete favorably with Microsoft when both consoles launch at the end of 2013. If Sony does manage to sell as many PS4 units (or even more) in the US, that will be huge, as Xbox has been by far the most popular system in North America for years. But things could change...
6/26/2013 11:27:41 AM Ben Dutka