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Sony: Microsoft's DRM Mistake Helped Us

Microsoft has done the right thing. They've recanted their Xbox One used game and "24-hour online check-in" mandates.

However, many believe that despite the U-turn, the damage has already been done and Sony has hugely benefited. Sony would probably agree with that. In speaking with Famitsu (as cited by Polygon), Sony Worldwide Studios president Shuhei Yoshida said Microsoft's initial DRM stumble was a "very useful source" for Sony in its PS4 marketing planning:

"There were lots of people who gave their opinions on that issue to my Twitter account before E3. It's not that our hardware policies are decided strictly based on user reaction like this, but when we were thinking about what we had to bring across and how to bring it across, it was a very useful source."

Sony drew the biggest cheers of the show at E3 when it announced the PS4 wouldn't restrict used games in any way, and an online connection would never be essential. And in general, despite the Microsoft snafu, SCE Japan Asia president Hiroshi Kawano said that the consumer response has been "very positive." All feedback was taken into consideration:

"As of now, I feel like we're getting a very positive response. For this system, we made a list of what people expected from us, debating over each point, with user feedback forming the main basis for the list. The software makers are also telling us that they feel like they really make some fun stuff with it. A new platform always provides the basis for new forms of play, so I'd like to see it connect to a revitalization of the marketplace."

We'd have to agree with the assessment that Sony is poised to compete favorably with Microsoft when both consoles launch at the end of 2013. If Sony does manage to sell as many PS4 units (or even more) in the US, that will be huge, as Xbox has been by far the most popular system in North America for years. But things could change...

Tags: ps4, playstation 4, sony, xbox one, next gen

6/26/2013 11:27:41 AM Ben Dutka

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Comments (29 posts)

EndZero
Wednesday, June 26, 2013 @ 12:28:47 PM
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Sony got all the pre launch steam anyone could ask for. But I wouldn't rely too much on the internet rage. There's still plenty of time before launch to cool down. Sony should launch the PS4 as soon as possible, they lost most of their edge when MS pulled the 180.

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DrRockso87
Wednesday, June 26, 2013 @ 12:37:43 PM

It's true that Microsoft did some fast damage control but people won't forget what Microsoft did. Plus, that price, Microsoft's vague promised power about "teh cloud", Kinect, indies criticizing Microsoft, etc.

It won't be a bloodbath this Holiday season but I still think Sony will win.

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sawao_yamanaka
Wednesday, June 26, 2013 @ 2:07:20 PM

I hope you are right. Quite a few people I know preordered the x1 after the did the 180 and dropped their ps4 preorders. It is idiotic and I would not support a company that does this crap. The funny thing that crosses my mind constantly is the thought that they will go against their word again and introduce their drm. Hope it shows up those followers.

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WorldEndsWithMe
Wednesday, June 26, 2013 @ 2:43:34 PM

They will probably phase the DRM back in slowly once more games require "teh clowd"

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Advent Child
Wednesday, June 26, 2013 @ 4:30:15 PM

Believe me there are still plenty of sheep. A guy I work with said he was so excited for the PS4 and wasn't even going to touch an Xbox. Him and all his friends were switching to the PS4. Now that Microsoft has recanted they all are not only excited to get Xbox's now but they even intend to make them their main console of they get both.

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Akuma07
Wednesday, June 26, 2013 @ 10:20:42 PM

They seem to be pushing their devs to use the cloud in their games development.

I definitely think Microsoft aren't being the White Knights of gamers by completely removing their DRM, I think they are just trying to reduce the impact when they do bring it back.

@Advent Child thats just sad.

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DrRockso87
Wednesday, June 26, 2013 @ 12:35:08 PM
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http://i.imgur.com/zVFh8fW.jpg

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WorldEndsWithMe
Wednesday, June 26, 2013 @ 1:05:17 PM
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It helped me too, put me in a good mood. MS doesn't deserve the spot they purchased in the gaming mainstream, their business model is incompatible with our sense of decency, community, and industry direction. They serve only to divide us and drag software into mediocrity.

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Kiryu
Wednesday, June 26, 2013 @ 1:13:12 PM
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Lets forget this war cause PS4 won and gaming is becoming more Epic cause of this.Cant wait to see more of Deep Down,gives me goosebumps

Last edited by Kiryu on 6/26/2013 1:15:36 PM

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KidPresentable
Wednesday, June 26, 2013 @ 2:14:52 PM
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I can't see MS getting the same footing they had before. Sony's going into this next gen with the hot hand and we all know what they can do when they have that. Still, I want MS to remain competitive in the market. The competition made Sony a better company this gen and that's always to the gamer's benefit.

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Simcoe
Wednesday, June 26, 2013 @ 4:46:17 PM

Agreed, consumers rarely win in a monopoly. Although, I do believe if either MS or Sony were ever forced to leave the console industry, some other large company (Apple, Samsung, LG, Intel, etc.) would step-up and fill the appetite of the consumer in this industry.

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xenris
Wednesday, June 26, 2013 @ 3:29:28 PM
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People are still going to buy the X1 for the exclusive Halos and Gears and whatever else games people buy Xbox for.

But I think that there is no chance microsoft is going to be even close to competing with sony this time around.

Remember the X1 is still region locked I think and this means that sony is still going to have the upper hand when it comes to global sales and THAT is what matters.

Heck I don't even think Microsoft is going to beat sony in the North American market after this, even with the 180 they pulled, and like many have said who is to say they wont try to implement it again?

I mean the 180 shows everyone except complete idiots how Microsoft lied about everything. They even had PR reps say that they couldn't just turn off the DRM and always online, but oh wait, looks like Microsofts brilliant engineers managed to figure out how to do that in 2 weeks .... alright.

Honestly if people want a system with DRM just get a PC and use Steam, that is the best value you can get. For top quality console games the PS4 is going to be where its at.

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Simcoe
Wednesday, June 26, 2013 @ 4:33:36 PM

Actually MS did drop the region locking, it's now region-free too.

I'd say Sony has a good chance to tie MS for North American sales, I don't know if they'll beat MS. MS and many of the Xbox one features cater to the US consumer so I don't think MS will be eager to give up their home market so easily. I would never underestimate MS's resourcefulness and willingness to spend money. All that being said, I do see Sony easily selling more consoles than MS, globally.

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PC_Max
Wednesday, June 26, 2013 @ 5:27:43 PM
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As unpopular as this statement will be I believe, once again, Xbox fans attention span towards what MS did "originally" will be forgotten or at the least just a subtle scar. Yes, you may not agree with me, but hitting some boards here and there they seem relieved and elated. Those who did supposedly make the switch will get both and those who seem to have moved over to PS4... owned a Sony console in the past.

Also, the real diehards truly loyal to the brand, MS brand, and seem the most verbal are the multiplayer people who continue to state how the servers for multiplay is more stable with MS. Not sure what the stat is for the how gamers are truly multiplayer fans. If that is the deciding factor in the console domination well.... times have really changed. My thought is you would most likely be using a PC rather than any console, but maybe there is no real difference. I only played Halo and Unreal Tournament on the PC and that was okay at most times.

Anyway, regardless IF MS dominates once again in the US, I think Sony at least opened the market for themselves more so now. Now they need to show the games to keep them and draw in more.

And yes I have seen fans in the US trash Sony because its Japanese. Not sure what that is all about and I am not going to go down that road since I am a Canadian, but... If I could afford both, I might, but if I had to choose to the console that caters to my taste... its the PS4. To me it has everything and caters to everyones flavour of game.

Keep Playing!

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Simcoe
Wednesday, June 26, 2013 @ 5:55:36 PM

Totally agree with everything you said!

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mk ultra
Thursday, June 27, 2013 @ 4:41:40 AM

I do agree that most people will forget or not care by the time the consoles come out and buy an Xbox as well. In fact, I agree with most of your statement above.

When I had a problem with your original, similar, statement a couple days ago, it wasn't because I disagreed with that point. It was because you made it seem like what MS did "originally" wasn't a big deal and we should just "let it go", while I believe the opposite. I thought you were voicing your thoughts on the matter and not just making a prediction on what most people would do.

I apologize for any misunderstandings we might have had, and anything I might have said that offended you.

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Knightzane
Wednesday, June 26, 2013 @ 5:32:11 PM
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Television. Sports. The xbox one is about to become the next water cooler *silly grin*

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Underdog15
Wednesday, June 26, 2013 @ 6:02:00 PM
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I think the big thing that gets me is the fact that MS was so incredibly out of touch to begin with.

Like... after such a big and massive screw up... declaring they would sell 1 billion units... are people really willing to invest in their system so soon after they clearly showed they didn't have a freakin' clue who their market even IS?!

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Jawknee
Wednesday, June 26, 2013 @ 6:53:58 PM
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I loved their video on how to share. Just the right amount of classy unprofessionalism. LOL

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White_Mocha
Wednesday, June 26, 2013 @ 8:23:10 PM

I thought the same thing too. But Sony's known for doing stuff like that in the past, aren't they?

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Jawknee
Wednesday, June 26, 2013 @ 8:43:48 PM

Not sure. That was the first bit of obvious trolling by them I've ever seen. It was great! Lol

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KidPresentable
Wednesday, June 26, 2013 @ 8:54:55 PM

Those old ads of Crash calling out Mario and having that altercation with the security guard (You're hurting my elbow.) could be considered trolling, but must also be considered nothing short of absolute brilliance. Maybe the most effective ad campaign since LBJ's mushroom cloud ad against Goldwater.

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Simcoe
Wednesday, June 26, 2013 @ 10:10:32 PM

I read on another site (sorry couldn't find and link the story) that the whole video from concept to finished product came together in a couple of hours. Shuhei Yoshida and Adam Boyes were already in LA for E3 and they filmed it and then someone had a laptop with finalcut pro (or perhaps hopefully Vegas) and assembled all the elements together and voila - viral video. No marketing guru's, no big budgets production costs, no special equipment. Just a simple message in a simple video!

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Akuma07
Wednesday, June 26, 2013 @ 10:29:57 PM

Yeah same here, it was an on the spot spontaneous thing haha. Awesome though.

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bamf
Wednesday, June 26, 2013 @ 9:21:49 PM
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"If Sony does manage to sell as many PS4 units (or even more) in the US, that will be huge, as Xbox has been by far the most popular system in North America for years"

If xbox 180 has a very small failure rate this time, then we will see PS4 surpass xbox 180 as I believe out of the 70 million + sold 360's out there, there's probably only a third of that number who actually own a 360, just that it wont be there first 360, they'll be on there 3rd or some who are on there 4th

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xnonsuchx
Thursday, June 27, 2013 @ 3:22:31 AM
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What about the PS4's DRM regarding CDs and PS(1) games? I haven't heard any clarification on the ability to play/rip CDs as the official specs still only mention DVD/BD disc support, and there's no limitation of the hardware there, so would be an intentional software limitation. Likewise, w/ PS(1) compatibility, that's been just an emulator on other hardware for so many years, so there's no reason that couldn't exist on PS4. And I'm assuming PS4 will allow downloading PSOne Classics from PSN, which means they would already have the emulator, but just not allow playing original discs. Not that either is a big deal-breaker, but it still seems odd to me w/o some ulterior motive involved.

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Simcoe
Thursday, June 27, 2013 @ 9:29:24 AM

Yeah, the whole not playing CD's (even just audio) seems very odd. It was a few months ago when that report came out so I don't know if it was actually confirmed by Sony or if a developer noted that his/her dev unit isn't reading/playing data/audio CD's.

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ricksterj
Thursday, June 27, 2013 @ 12:17:19 PM
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Wait & C

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Strythe
Thursday, June 27, 2013 @ 2:30:22 PM
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Microsoft made a mistake and flipped on it. In my mind that's better than Sony making a great offer and flipping on it. I've still got a sour taste in my mouth from Sony removing the "Other OS" feature from my phat PS3. Sure, I had the option to keep it, but their ultimatum of "Update & lose it or don't play any new games or connect to the Store" kinda killed that. I liked having YDL on my 47" screen.

There's also the whole PSN going down for a month. Yeah, we were reimbursed. I'm just pointing out that Sony is far from perfect too. At least with the PS4 you aren't required to game in front of a camera that monitors your every move like with XbOne.

In my eyes, both consoles have failed us. I miss having a memory card that I could use, to play from my save at a friends or on another system without having to login online and whatnot. DRM has destroyed console gaming. This generation was bad, next gen will be worse. At least with PC you have some control, but there's no denying the PS4 will be the ultimate gaming machine, for a month or two after launch. XbOne may as well be Apple TV.

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