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How Did The Division Become One Of The Hottest New IPs Ever?

This isn't a rhetorical question, though I do have a theory.

It's true that when Ubisoft originally unveiled Tom Clancy's The Division, there were plenty of interested gamers out there. But even the developer didn't predict the popularity the closed and open beta tests enjoyed, and now this new IP is primed to be one of the biggest new franchises we've seen in years.

What's interesting about this is the timeline, the progression of the hype, so-to-speak. There was a long period of time with little in the way of exact details, and many gamers started to become suspicious of the title's promise. Even so, when you heard about it from other designers and insiders, you heard nothing but widespread praise. It was as if anyone who had touched the game, or had seen more than the general public, was suitably impressed.

Then the betas came out and - it seems to me - everything just exploded. Yes, such tests are invaluable resources for developers, especially in regards to online-oriented games, but these also serve to give gamers a taste of the action. In some cases, we get more than a taste. And with the closed and open beta tests for The Division, one saw an immediate and decidedly positive response. Ubisoft had to extend the closed beta to let more players in, the open beta saw a ridiculous 6.4 million players, and our community loved it.

All of this translates to a blockbuster title and frankly, I'm not sure everyone would've predicted such a mammoth product until these beta tests kicked in. I know people hoped it'd be big but I'm not sure anyone thought it'd be this big. Some games take different paths to superstardom; they require different boosts at varying times in order to reach into the upper stratosphere of industry hype. In this particular case, I think The Division started on a promising note, went dark for a little while, started to gain steam in late 2015, and blasted through the roof in 2016.

A good reason to run beta tests for promising multiplayer games, well beyond the practical reasons. Yes?

Related Game(s): The Division

Tags: tom clancys the division, the division ps4, the division release date

3/6/2016 8:59:59 PM Ben Dutka

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Legacy Comment System (24 posts)


bigrailer19
Sunday, March 06, 2016 @ 9:59:58 PM
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I remember this game getting a lot of attention when announced some years ago.

But I think it's because it's relatable to Destiny and Destiny was well... not what was said. This is about satisfaction for those consumers. ;)

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FM23
Sunday, March 06, 2016 @ 10:26:05 PM
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Cool theme, cool premise, and an online competitive third person with RPG elements. And that CGI trailer and its music from a yr or so ago was freaking awesome.

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maxpontiac
Monday, March 07, 2016 @ 4:12:59 PM

Indeed. That grabbed everyone in my house, yet after the BETA, not one of us is getting it.

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WorldEndsWithMe
Monday, March 07, 2016 @ 12:10:49 AM
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Dunno, can't think of a single reason to play it.

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WorldEndsWithMe
Monday, March 07, 2016 @ 9:22:10 AM

-Not bashing, I'd be interested in reasons this would be worth playing without a campaign.

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Godslim
Monday, March 07, 2016 @ 12:10:14 PM

In the same boat world, it didnt really look very interesting to me, but maybe im missing something.

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trinichinese
Monday, March 07, 2016 @ 3:32:33 PM

hello world how are you.,as far as pvp / multiplayer in this game it's not for everyone , the game merges the single player experience with the multiplayer in a different way that other games have not as far as my experience goes , it's not your traditional rpg story but it's a cool concept which i do like from the get go . hopefully the game perks that was not available in the beta makes the game experience even better as for what it had at the time made me want more.

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ethird1
Monday, March 07, 2016 @ 12:42:28 AM
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Too much hype over an above average mmo and non existent solo game.

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Shauneepeak
Monday, March 07, 2016 @ 4:19:56 AM

The entire game can be played solo. Online only does not mean multiplayer only.

If you know exactly what you are doing you can even roll solo in the Dark Zone quite easily.

While unengaged with a player you do not show up on another player's radar at all. This makes ambushing incredibly easy if you are not the Guns Blazing type.

I would wait for a fire team to go rogue and become engaged in a large fight with another fire team.

I would then equip my most powerful shotgun or high RPM SMG and swoop in on whichever rogue had the lowest health. I would quickly kill them then curb stomp them. Because the squad was already engaged as rogues I would only flash on their radar for a split second.

I would then loot my kill, runaway, and possibly repeat depending on how the fight is still going and whether or not I got good enough loot.

Last edited by Shauneepeak on 3/7/2016 4:20:24 AM

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WorldEndsWithMe
Monday, March 07, 2016 @ 8:58:50 AM

Solo... Han Solo

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Shauneepeak
Monday, March 07, 2016 @ 2:13:10 PM

Apparently there is even an end game armour set known as Nomad armour I believe it was that gives you huge buffs when you are not in a fireteam.

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JBLAZE
Monday, March 07, 2016 @ 9:37:59 AM
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only a couple of more hours and its go time. pick up my two gold edition copies tomorrow. should be a good weekend.

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big6
Monday, March 07, 2016 @ 9:58:55 AM
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Just out of curiosity, after playing the BETAs...

I didn't play the Dark Zone that much, but I was wondering if someone could explain the Helicopter pickup/dropoff?
All I knew was to walk to where the chopper was going to be cuz that's where the action was.
But what's the real/actual purpose of the helicopter?

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johnld
Monday, March 07, 2016 @ 7:39:16 PM

Helicopter is the only way to extract your loot. But everyone in the server would know about it so aholes would just go there to steal your loot before you can extract

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shaytoon
Monday, March 07, 2016 @ 10:28:59 AM
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i played the beta for a little bit, it looked cool. i rented it anyway so well see how it plays live. its not like theres anything else available to play right now

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JBLAZE
Monday, March 07, 2016 @ 12:14:30 PM
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to big6
All the loot ( Guns and Armor ) in the darkzone are contaminated. When you put them in the Chopper they are taken to the safezone to be decontaminated and you can later pick up. Plus if you get killed in the darkzone, you loose your loot.

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MRSUCCESS
Monday, March 07, 2016 @ 1:31:32 PM
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I think there's particular interest in this IP due to fact there may be some fatigue of competitive first person shooters and this game presents the possibility of a third person shooter providing something new and fresh in the real of competitive gaming.

Last edited by MRSUCCESS on 3/7/2016 1:32:05 PM

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trinichinese
Monday, March 07, 2016 @ 3:16:13 PM
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hi guys, have not posted in a bit.so bear with me .
as for the game Division i have played both the closed and open beta and must say it's a fun experience. games that loved games like borderlands / destiny / ghost recon or 3rd person games alike even a little gta5 would i believe like this game .

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trinichinese
Monday, March 07, 2016 @ 3:17:29 PM
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https://www.youtube.com/watch?v=2NA0aL2KVd0
Tom Clancy's The Division™ Beta Weapon Loadout HK M416 & HK MP5 A5 Gameplay

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trinichinese
Monday, March 07, 2016 @ 3:20:58 PM
Reply

i have posted a youtube link of some game play that i have uploaded to youtube take a look .
my main lure to the game are the graphics , weapon and gear design , story and feel of the game the 3rd person element is a plus for me and an open experence.

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Beamboom
Monday, March 07, 2016 @ 4:43:10 PM
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This game has huge RPG elements to it, if I remember correctly it even calls itself a RPG in the demo.

And any RPG that's *not* cookie cutter fantasy themed should be embraced by all rpg fans. Just for diversity alone.

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bigrailer19
Monday, March 07, 2016 @ 4:55:46 PM

Destiny was called an MMO. It's tough to gauge these large world multiplayer games. I would consider Destiny a hybrid and it seems The Division is headed that route.

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johnld
Monday, March 07, 2016 @ 7:42:18 PM

Mmo aspects are pretty light really, like destiny. Basically just pick 2 skills with upgrades and just armor stats. I think you do more missions to unlock different skills. I really won't call the game an mmo. Its basically destiny with a different setting although some people fail to see that. So if you like borderlands and destiny, you might like it. My concern is the amount of content the game has because I really don't like the dark zone.

Last edited by johnld on 3/7/2016 7:45:21 PM

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bigrailer19
Tuesday, March 08, 2016 @ 12:55:34 AM

I love Borderlands and do not like the structure of Destiny. I could never compare the two or use them in the same sentence to describe a genre. And personally I would never consider Destiny an MMO by any stretch.

With that said my concerns are aligned with yours. I really think more games are going to be structured like Destiny because it was successful. Which for consumers isn't a good thing.

Last edited by bigrailer19 on 3/8/2016 12:55:45 AM

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