The Division Becomes Ubisoft's Fastest-Selling Game Ever
The closed beta test had to be extended due to an "unprecedented level of interest."
The open beta welcomed a record 6.4 million testers.
Ubisoft recently said the game could end up being one of the biggest new IP launches ever.
Therefore, nobody should be surprised to learn that the just-released Tom Clancy's The Division has sold through more copies in its first 24 hours than any other game in the publisher's history. In the press release, Ubisoft added that the game also set a digital sales record, even though they didn't provide exact numbers. Ubisoft Massive managing director David Polfeld is "extremely happy" with the game's launch, as this new product was created by the team "working at maximum capacity in highly-productive collaboration."
The publisher mentions that based on NPD and GFK Chart Track stats, they've now produced three of the four most successful new IPs in gaming history: Assassin's Creed, Watch Dogs and now The Division. Ubisoft CEO Yves Guillemot says this represents the company's ability to give the market new franchises and "transform them into entertainment blockbusters."
"This is a momentous day for Ubisoft, but more importantly it marks the start of millions of players' enduring engagement in The Division's game world, which we are confident they will love."
Some gamers have complained that the available 26 missions at launch is too low for a $60 game, but we'll have to see what the critics say when the review scores really start rolling in... You liking it so far?
Related Game(s): The Division
3/9/2016 8:38:18 PM Ben Dutka