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Sony making a 4K full court press?

Sony ULTRA 4K streaming

Sony Pictures announced on Tuesday that a new 4K streaming video service will commence on April 4, 2016. The new service called ‘ULTRA’ will initially support Sony 4K TVs in the United States. You can read the full story on the official Sony News blog.

Sony Pictures believes that “consumers are rapidly upgrading their living rooms to 4K”. ULTRA will provide a ”premium viewing experience” for 4K movies and TV shows. ULTRA will support 4K resolution with HDR, so in addition to greater resolution, the picture will have higher contrast ratios and a wider range of color.

Sony is sweetening the deal by offering four free 4K movies to customers who purchase a Sony 4K TV with ULTRA this summer, in addition to offering an upgrade for customers who already own HD versions of select titles to 4K versions for a discounted price.

So, why is this being reported on PSXExtreme? PlayStation 4K.

The PS4K will be capable of 4K output, video playback and other features. It seems tailor made to provide a gateway into this ULTRA service for owners of non-Sony 4K TVs who have purchased a PS4K. PS4K should also support Ultra HD Blu-ray playback giving consumers with 4K screens another avenue into 4K content – through Sony’s family of products.

Playstation 4K could be Sony’s way to bring 4K content to many more consumers and at the same time putting Sony content front and center with services such as ULTRA, the movie/TV show sales on the PS Store, Ultra HD Blu-ray and PlayStation Vue all converging on PlayStation 4K.

Do services like ULTRA provide something consumers want? Will the PS4K make an excellent tool to bring 4K, and 4K video streaming to many more consumers?

Perhaps a larger question is what kind of Internet do I need to support all this?

Related Game(s): Sony ULTRA 4K streaming

Tags: Sony Pictures, Sony, PS4, PS4K, 4K streaming, ULTRA

3/30/2016 1:32:06 PM Gordon Turner

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bigrailer19
Wednesday, March 30, 2016 @ 4:52:51 PM
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I imagine 10mbps. Netflix has 4k videos and I think they require 10mbps constant to stream 4k. If it dips below that so does the resolution and it's noticeable when it happens.

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Karosso
Wednesday, March 30, 2016 @ 10:35:17 PM
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Crap! I was about to preorder the new PS4 Uncharted 4 edition, but now with this talk of PS4K I might have to wait and see...

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TheHighlander
Thursday, March 31, 2016 @ 11:12:47 AM

Unless you think there is an PS4K Uncharted 4 special edition coming, or you already have a 4K TV (or plan to get one soon) it seems you should be OK to proceed, especially if you want the special edition...but I can understand the uncertainty. That uncertainty is something I'm really surprised Sony didn't see coming so they could handle PS4K information leakage better, and manage expectations a bit better to bolster current PS4 sales.

Last edited by TheHighlander on 3/31/2016 11:13:52 AM

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Karosso
Thursday, March 31, 2016 @ 3:08:11 PM

@Highlander: First of all, it is great to see you back!
I'm sure I'm getting a 4K TV this holiday season, my main fear is that they will keep the GPU hardware close enough to emulate or upscale all PS4 games to 4K, and missing out on that because of a few months wait would suck. I've waited this long to get a PS4 anyway...
Also there is a chance that they will release games in the future that will only work with the PS4K version...

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TheHighlander
Thursday, March 31, 2016 @ 5:50:49 PM

Thanks. :)

In all honesty I don't think they will release games that require PS4K. If anything they will allow developers to access the new hardware resource, but the game performance will scale with certain frame rates locked, as others have suggested (though I still think this is a bad idea). I don't see them allowing games on PS4K that won't work on PS4.

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