CliffyB: One New AAA IP Needs To Hit 10 Million To Break Even
10 freakin' million?! Is that even possible for a new IP, no matter how anticipated it might be?
Epic Games design boss Cliff Bleszinski has tossed up an eye-catching Tweet. The result has been a whole lot of guessing on the part of the gaming community. Here it is:
"At e3 I overheard that a certain AAA new IP needs to sell 10 million copies...to break even. No I'm not saying which one. You can guess. :)"
This could be Destiny, as it's a gigantic production and Bungie probably doesn't know how to make a lower-budget game. Then again, it could be Ubisoft's Watch Dogs; they've been promoting it like mad, and there's no doubt that they want it to be another Assassin's Creed. Whatever it is, it can't possibly be a reported exclusive title; if it is, there's almost zero chance the developers will make their money back.
Right now, there are only a few franchises in the entire industry that have a chance of breaking 10 million in sales. There's Call of Duty, Grand Theft Auto, Assassin's Creed, and...uh...how many others? Can't be very many. And for a new IP to hit such sales numbers is unheard of. All we got to say is "good luck." Whoever it is......is gonna need it.
7/9/2013 10:39:29 PM Ben Dutka