Will Sony Or Microsoft Hold Back Supply To Increase Demand?
It's a common business tactic.
You increase consumer interest by actually decreasing supply. The idea is that when the consumer sees something that's difficult to get, he or she suddenly wants it (or wants it more). I'm convinced they practice this in mediocre restaurants like Olive Garden, where they tell you there's a 15-minute wait with 20 visible empty tables. Of course, they might not have the necessary staff but that could be intentional...
Anyway, do you think Sony or Microsoft will do this? Or do you think they're doing it right now? We keep hearing that major retailers are selling out of PS4 and Xbox One pre-orders, and this happened awfully quickly. I suppose demand is really that high and Sony and MS just can't keep up. But don't I recall reports that Sony would flood the market with plenty of PS4s this holiday season? What about that manufacturing report that said Sony would have 10-15 million PS4s available worldwide in 2013?
That sounds like plenty to me, and certainly enough to cover pre-orders for longer than a few weeks. Of course, they have no way of knowing precisely how many PS4 units will be available for sale this year, but they probably have a ballpark figure. I'm just wondering if both console manufacturers are milking the hype early, which is why we're hearing from places like GameStop and Amazon that launch-day PS4s and Xbox One are sold out.
Just a thought.
7/10/2013 10:00:49 PM Ben Dutka