Ubisoft: We Really Need Every New IP To Become A Franchise
Unfortunately, t's just "too expensive" otherwise.
In a recent [a]list daily interview with Ubisoft senior vice president of sales and marketing Tony Key, we learn that Ubisoft "won't even start" if they can't build a franchise out of it. So, sequels are essential.
After discussing a planned increase in marketing, which will target the publisher's biggest franchises (Assassin's Creed and the upcoming Watch Dogs), Key addressed the question concerning the anticipated Watch Dogs- "You want this to be the foundation of a big franchise, then?"
"Absolutely. That's what all our games are about; we won't even start if we don't think we can build a franchise out of it. There's no more fire and forget - it's too expensive."
He added that Ubisoft is in a good position with Watch Dogs, especially because they debuted it so early. It was first revealed at last year's E3, which made it one of the very first next-gen titles anyone had ever seen. But despite their positioning, Ubisoft won't be satisfied until it becomes "the biggest game of the year." Well, next to Call of Duty, Assassin's Creed became the biggest release each year, so...
Related Game(s): Watch Dogs
7/15/2013 11:34:42 AM Ben Dutka