Ubisoft: Next-Gen Console Pre-Orders Twice That Of PS3, 360
The PlayStation 4 and Xbox One are very hot items heading into this holiday season.
In fact, according to what mega publisher Ubisoft is hearing from certain retailers, the pre-orders are double those of their predecessors. Great news!
During a post-earnings conference call, Ubisoft CEO Yves Guillemot had this to say:
"Some retailers are saying--not all of them--but some retailers are saying that their preorders are two times what they sold at the last generation launch. At the moment they are really getting more preorders than what they saw before."
A combination of factors have come into play. Firstly, the current generation has lasted longer than most any generation before, which has led to evidence of consumer and developer fatigue. Secondly, both new consoles were announced within a few months of each other, and both will launch at about the same time. This has boosted the general overall hype for the next generation, in my opinion. Plus, there has been plenty of great headlines...at least so far as the PS4 is concerned.
7/18/2013 9:32:39 PM Ben Dutka