Report: PS4 Nearly 50% More Popular Than Xbox One
Microsoft is staging a comeback with both rescinded policies and recently reversed indie publishing requirements.
But that doesn't mean the Xbox One is suddenly a hotter item than Sony's PlayStation 4, which has been warmly received by gamers, journalists, analysts and developers. According to feedback from Strategy Analytics' latest ConsumerMetrix survey, the PS4 still has the edge as far as consumers are concerned.
The report, entitled "Games Consoles: Purchase Intention Index Q2 2013," showed that 14.2% of consumers are "very or somewhat likely" to purchase a PS4 within the next year, which is significantly higher than the 9.5% who said the same for the Xbox One. If these results translated to actual sales, the PS4 would sell almost 50% more units. The sample population for this study consisted of over 6,000 respondents from the US and Europe, and that's a decent size. Said Director of Connected Home Devices (CHD) Jia Wu:
"Our survey suggests that consumers believe the PS4 will win the early phase of the next generation console war. Sony's performance at E3 was widely accepted as superior to Microsoft's, and the survey evidence suggests this has already fed through to the wider consumer market."
The report also concludes that the PS4 leads in both the US and Europe, despite the obvious fact that the current Xbox 360 has a big lead over the PS3 in this country. Furthermore, from the key demographic, those in the 20-35 age range, about 30% of participants said they wanted the PS4, while less than 20% said they chose the Xbox One. However, things can still change, as Director of Digital Media Strategies (DMS) Ed Barton said:
"There are still likely to be a few twists and turns before market launch. Microsoft has already demonstrated a willingness to listen to consumer concerns and it will now need to leverage the retention power of Xbox Live and invest in exclusive games if Xbox One is going to recover from its poor showing at E3."
7/24/2013 9:11:29 PM Ben Dutka