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PSXE Poll Update: Sony's Marketing Will Improve With PS4

It has been one of the biggest complaints of PlayStation fans over the years:

Sony just doesn't do enough marketing and advertising. Microsoft and Nintendo are often more visible in the marketplace.

But as the new generation looms large on the horizon, and the PlayStation 4 continues to dominate headlines, most gamers are being optimistic. According to our latest poll, the majority of readers believe Sony will indeed pick things up for the PS4. A fair amount only said "maybe" but at least most everyone thinks Sony has learned their lesson. We hope that applies to first-party software, too...they don't do too bad with Uncharted, but there are other exclusives that need some advertising help, too.

Anyway, moving on to this week- Analyst Michael Pachter says the PlayStation Vita is dead. Do you agree? Do you think it's too late to save the ailing portable? Or do you think the arrival of the PS4 will help, as will upcoming software? Let us know.

Tags: playstation 4, ps4, ps4 ads,

8/11/2013 9:52:57 PM Ben Dutka

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Legacy Comment System (5 posts)

Sunday, August 11, 2013 @ 11:29:12 PM

You guys are too optimistic, nothing will change unless they rehire everyone from the PS1 days.

Vita still has plenty of time, but it's lookin rough.

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Monday, August 12, 2013 @ 12:04:48 AM

Sony should have more money to spend on advertising judging by the high demand for the PS4.

The Vita launched too soon in my opinion. There are a few things about it that seems intentionally made to be a companion to the PS4 and not just a handheld gaming device. I don't think they planned for it to have much compatibility with the PS3 at all.

The PS4's pre-order sales look good, so they're probably not sweating over the Vita's performance just yet.

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Monday, August 12, 2013 @ 4:36:01 AM

of course they will improve their advertising, its kinda impossible to do worse advertisement than NO advertisement!
PAX comes around theres xbox one banners everywhere, theres a booth setup so people can get a up close look at the system and take photos, hell theres even 3 presentations showing off live gameplay demos!
i was pretty disappointed that there was no ps4 there, but i spent all friday running around like a headless chook screaming WTF is all the ps3/ vita games!?
$ony has so many games out this year, and there not interested in advertising them?
again, WTF!?
even just TV advertisement, or billboard advertisement, you cant turn on the TV, or walk past a buss without seeing a add for the wiiu or M$ advertising someone elses games.
hell the last of us, THE biggest game of the generation, ive seen TWO ads since its release!
two adds in the space of 2 months, again what the f*ck!?
has sold this well, imagine how well it would sell if $ony advertised it how M$ advertised halo 4!
$ony need to stop being such tight a$$e$ and learn the great art you have to spend money to make money!

vita i know it can turn itself around, but it wont because $ony wont do what they need to.
if $ony did a hardware revision and changed 3G to 4G, and added mini HDMI compatibility so you can connect it to your TV it would help greatly.
it $ony updated the OS to offer features freaking 5 year old devices offer that would be a even bigger help.
hell even the PSP GO has features the vita dosent, how the blazes does that work!?

last but not least the games.
actually come to think of it the last two for the vita are exactly the same as the wiiu.
both systems need FAR better OS and software features, and both need FAR more games, FAR BETTER games, and i mean games you cant access on any other systems not ports.
that means no 1 year later lets port rayman origins or MK, and that means enough sequels as well.
how many vitas is killzone mercenaries really going to sell?
wouldent a new IP, or a revival of a franchise not available on ps3, sell much better?
i want to play killzone i have the ps3, and eventual 4 for that.
the vita should be for experiences designed for it, and experiences i dont get from my home systems.
people dont want a portable ps3, they buy the vita because they want a all new experience.
and its struggling ATM mostly because its not doing that.

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Monday, August 12, 2013 @ 6:17:18 AM

i think that the vita will get some life wit the ps4 how much is yet to be seen i for one will get one either with the ps4 or with those great vita titles comin up soon or on the cheap.

i don't think it's dead yet i think i the vita with in say 1-2years or the big vita titles and the ps4 being out and it's still no doing well enough then i think we can be worried.

till then

happy gaming =)

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Monday, August 12, 2013 @ 4:18:19 PM

Well sure... when the only way to go is up....

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