Tretton On PS4: Ultimately, Gamers Look At The Overall Value
Price is always crucial.
Before the price points for the next-generation consoles were announced, it was widely assumed that both the new PlayStation and Xbox would cost about the same.
But as it turns out, the PlayStation 4 ($399) is a full $100 cheaper than the Xbox One ($499). And in a new Bloomberg interview, SCEA CEO Jack Tretton said this advantage is a positive thing, but that doesn't necessarily translate to success.
"I think ultimately, the gamer looks at ten-year product lifecycles; they look at the software offerings; they look at the value proposition. And the lowest priced system isn't always the most successful, but being cheaper than your competition is never a bad thing."
He did add that currently, all the pieces are in place for the PS4 to have a very successful launch this holiday season. It was confirmed at Gamescom that the new system would release in North America on November 15 and in Europe on November 29. Now that Sony has laid the groundwork, it's simply a matter of building on the solid start:
"I feel like we've got the gamer on our side; I feel like we've got the development community on our side; and now we've got execute."
Tretton continued to stress value in the interview, and Sony has spoken about catering to the gamer first and foremost when the new console arrives. PlayStation fans have often said that Sony puts the gamer first and in many cases, that tends to be true. As for the competition, though, it will be stiff because Microsoft has owned the US for the past six or seven years.
8/22/2013 10:16:17 PM Ben Dutka