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EA Confident They're Ready For Next-Gen

The next generation is just around the corner, and major publishers are getting ready.

EA boss Frank Gibeau says his company is definitely prepared for the next wave of video game hardware, although he admits EA made a few mistakes at the start of the current generation. During a recent Bloomberg interview, Gibeau talked about the future, and all the new stuff we'll be seeing from EA:

"We've already started three-to-five new intellectual properties that we're going to launch in that first 24 months on the new-gen. ...what I think what you have to first do is start with the technology and the hardware that is coming out what it does really, really well and understand what's gonna drive innovation there. You start from the game out and you build enough games and enough diversity in your brands to come out with a really strong portfolio that you can sustain for multiple years."

Gibeau added that the switch from standard to high-definition and the rapid expanse of online gaming made the last generation leap a tough one. But there may not be as many obstacles this time around, and EA is confident they'll continue to be a top publisher throughout the next generation. Well, tell DICE to get moving on another Mirror's Edge for the PS4/Xbox 720, and we'll be happy for now.

Tags: ea, electronic arts, next gen, next generation, next gen consoles

8/30/2012 8:48:40 PM Ben Dutka

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Comments (13 posts)

Red 5
Thursday, August 30, 2012 @ 9:24:17 PM
Reply

Hi:
Maybe this time they can achieve that video of American Football...
Red 5.

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WorldEndsWithMe
Thursday, August 30, 2012 @ 9:34:30 PM

American Football > Futbol

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Killa Tequilla
Thursday, August 30, 2012 @ 10:26:20 PM

You take that back World!!

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xenris
Thursday, August 30, 2012 @ 9:28:25 PM
Reply

They consider themselves a top publisher? Good golly.

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WorldEndsWithMe
Thursday, August 30, 2012 @ 9:32:41 PM

Well, they are one half of the Big 2.

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xenris
Friday, August 31, 2012 @ 3:23:20 PM

I guess, there are a lot of things with the EA label on them, but I think he should have worded it differently.

If they were a top publisher their stocks wouldn't be in a pretty much constant decline. That and most of the gaming population wouldn't hate them for butchering beloved franchises.

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WorldEndsWithMe
Thursday, August 30, 2012 @ 9:34:02 PM
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I'm glad they are ready but how do you have 3-5 new IPs? Is that like having 2.5 children?

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BikerSaint
Thursday, August 30, 2012 @ 9:53:08 PM
Reply

Knowing EA, I'll bet they mean that they'll be ready to sell us manual-less & case-less digital games.

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Lawless SXE
Friday, August 31, 2012 @ 1:46:54 AM
Reply

Huh... I hope that those new IPs actually feel fresh rather than just adhering to the same ideas that have permeated this gen. Aside from that I approve this news.

Also, in addition to Mirror's Edge, where's Dante's Purgatory? You can't just end it with 'to be continued' and not continue it...

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Beamboom
Friday, August 31, 2012 @ 4:34:12 AM
Reply

The publishers are ready, the consumers are ready (yes we ARE)... So what are we waiting for? Roll'em out, MS and Sony! Roll'em out. The time is now.

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___________
Friday, August 31, 2012 @ 6:41:21 AM
Reply

if theres one game EA HAS to do for next gen its godfather 3!
but this time make it like the first, not the second one!
the second one was good, but i preferred the layout and mission design of the first.
so disappointed EA has not done a godfather 3 yet, the first 2 were such fun games!!!!!

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Lawless SXE
Friday, August 31, 2012 @ 7:33:39 AM

Maybe they're afraid of it going the same way as the third Godfather film and being exceedingly disappointing compared to the first two.

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___________
Friday, August 31, 2012 @ 9:20:25 AM

dont really need to worry about that though, the whole point of the movies were their fantastic story thus why 3 was disappointing.
the games though are far from being enjoyed because of their story!
they said right after 2 released that they wont be doing anymore because of licensing costs and the series not selling enough.
shame!

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