Sony Expects To Recoup PS4 Hardware Losses "Immediately"
Sony lost money on every PlayStation 3 it sold at launch, even with that exorbitant $600 price tag.
But that won't be happening again this generation. Sony will produce a cheaper, more developer-accessible model with off-the-shelf PC components, which should result in actual profit very soon.
At the very least, they expect to recoup their losses quickly. Sony told Eurogamer that they expect to recoup their losses "immediately" when the PS4 launches in the US and Europe this November. Sony Japan executive Masayasu Ito said the system will be sold at a slight loss, but that will be recovered when typical gamers pick up a subscription to PlayStation Plus "and at least one launch title."
The anticipated loss per console is about $60, so his statement makes sense. Obviously, any losses Sony does incur should be far less than the losses suffered during the PS3 launch. And of course, anyone who buys the system is coming away with at least one game, right? And as the Plus subscription is required for online play, it seems Sony is well positioned.
9/20/2013 11:34:48 AM Ben Dutka