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Sony Expects To Recoup PS4 Hardware Losses "Immediately"

Sony lost money on every PlayStation 3 it sold at launch, even with that exorbitant $600 price tag.

But that won't be happening again this generation. Sony will produce a cheaper, more developer-accessible model with off-the-shelf PC components, which should result in actual profit very soon.

At the very least, they expect to recoup their losses quickly. Sony told Eurogamer that they expect to recoup their losses "immediately" when the PS4 launches in the US and Europe this November. Sony Japan executive Masayasu Ito said the system will be sold at a slight loss, but that will be recovered when typical gamers pick up a subscription to PlayStation Plus "and at least one launch title."

The anticipated loss per console is about $60, so his statement makes sense. Obviously, any losses Sony does incur should be far less than the losses suffered during the PS3 launch. And of course, anyone who buys the system is coming away with at least one game, right? And as the Plus subscription is required for online play, it seems Sony is well positioned.

Tags: ps4, playstation 4, ps4 price, ps4 sales, ps4 cost

9/20/2013 11:34:48 AM Ben Dutka

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Comments (15 posts)

MRSUCCESS
Friday, September 20, 2013 @ 11:47:31 AM
Reply

Yes, Sony is very well prepared this time around. I'm just waiting for better games to be announced. Don't get me wrong it'll satisfied many gamers this year, but I'm waiting for something like MGS5 or an JRPG with lots of replay value.

Last edited by MRSUCCESS on 9/20/2013 11:50:34 AM

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Nas Is Like
Friday, September 20, 2013 @ 12:37:19 PM
Reply

I love Sony, honestly.

Matter of fact, I'm planning on buying a Sony HDTV this weekend, to further support this wonderful company.

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SaiyanSempai
Friday, September 20, 2013 @ 12:52:55 PM

Yeah, Sony has been doing a lot of things right. And not just with the Playstation brand, but with their whole range of products.

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Mr Bubbles IGR
Friday, September 20, 2013 @ 12:53:10 PM

How about the sony 4k tv? Show unquestionable support LOL jk
http://www.bestbuy.com/site/55%22+Class+(54-5/8%22+Diag.)+-+LED+-+4K+Ultra+HD+TV+(2160p)+-+120Hz+-+Smart+-+3D+-+HDTV/8652122.p?id=1218884668430&skuId=8652122&st=sony%204k%20tv&cp=1&lp=2

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MRSUCCESS
Friday, September 20, 2013 @ 12:59:19 PM

I highly suggest you go with a Samsung HDTV instead.

Last edited by MRSUCCESS on 9/20/2013 12:59:37 PM

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Temjin001
Friday, September 20, 2013 @ 1:00:00 PM

my Sony TV rocks. It has for 4 years or so. The Sony blu-ray player I have is cheaply made. The eject button broke within a few months. It was made of the flimsiest piece of thin plastic.

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AcHiLLiA
Friday, September 20, 2013 @ 5:09:50 PM

Nothing wrong with the Bravia line.

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SaiyanSempai
Friday, September 20, 2013 @ 7:11:46 PM

The Samsung HDTVs are really good, but they can't compare to Sony's Bravia line. Also, many of the Samsung TVs have higher display lag than Sony's.

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Akuma07
Friday, September 20, 2013 @ 9:04:18 PM

The Samsung screens are great.

There is a reason why most of the unpopular brands use Samsung panels in their screens. Also, most technology companies are using Samsung in their offices now days. My media company is filled with about 100 Samsung tvs and more than that in PC screens.

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Underdog15
Saturday, September 21, 2013 @ 12:53:13 PM

Bravia's are fantastic. Not sure about the other Sony brands.

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WorldEndsWithMe
Friday, September 20, 2013 @ 1:07:51 PM
Reply

Another reason making these little PCs was probably wise, Sony generally aims to make money after a very long period of strife and the reduction of manufacturing technology costs. This way the game division is going to look a lot better, more like something you want to keep investing in.

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pavlovic
Friday, September 20, 2013 @ 6:44:15 PM
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With the price in Latin American they will have enough profit to forget about the losses in US and EU.

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PlatformGamerNZ
Saturday, September 21, 2013 @ 2:20:21 AM
Reply

yeah i figured as much i didn't think they'd be losing that much so yeah i think they'll be expecting to make money off the ps4 pritty quick i mean most of us are planning to buy multiple games i meani know me and my mates in nz are planning to get a few games day one plus more games as they come out such as imfamous and the order and starwars battlefront just to name a few.o i'm sure they'll be making money in no time.

happy gaming =)

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___________
Saturday, September 21, 2013 @ 4:20:30 AM
Reply

hows that make sense?
the expected losses are 60 bucks per unit, but for them to make up their losses they need to sell 1 launch title, ie 60 bucks, and a + sub which is again what, 40 bucks?
60 plus 40 is 60 is it?

one thing i really wish $ony would bring to the ps4 is a all new ps4 headset.
the original ps3 one was ok, but i really want to see a really high end ps4 headset to compete with the more expensive astro a50s and turtle beach sevens.
one thing $ony has always done really well, im stumped as to why they refuse to give us a specialized high end headset.
yea alot of people wont want to spend 300+ bucks on a headset, but, well, TB and astro are not exactly struggling on the market now are they?

and then continue the high support and custom profiles through the pulse app.
its really cool how big name games have their own custom profile for the headset.


Last edited by ___________ on 9/21/2013 4:21:22 AM

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ricksterj
Sunday, September 22, 2013 @ 9:11:06 PM
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With initial first run defective system returns (they DO happen) they'd better.

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