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Sony, Taco Bell Offer "Play The Future First" PS4 Promo

Why pay for a snazzy new PlayStation 4 when you can just win one?

Today, Sony Computer Entertainment America LLC (SCEA) and Taco Bell have announced a co-branded, six-week "Play the Future First" promotion. It kicks off on September 26 and runs through November 10, and yes, winners receive a PS4.

All you need to do is buy the PS4-branded Taco Bell $5 Buck Box or Big Box (which includes a Cheesy Gordita Crunch or Crunchwrap Supreme, a Burrito Supreme, a Crunchy Taco and a medium fountain drink), and that will include a special code. You text it in for a chance to win a PS4 prize pack, which will boast the console, a copy of the exclusive title Knack, and a one-year PlayStation Plus membership. Sony and Taco Bell teamed up in 2012 to give gamers a chance to win a PlayStation Vita, remember?

Said SCEA senior vice president of brand marketing Guy Longworth:

"Following the positive response from the gaming community for the PS Vita campaign last year, we are thrilled to have the opportunity to partner with Taco Bell to tap into the excitement as we prepare to launch PS4 on November 15. PlayStation and Taco Bell both have some of the most loyal fans in the world, and this promotion rewards them by providing an extraordinary opportunity to get their hands on a PS4 before it hits stores."

Also, consumers can request a code without purchase by mail or online, and the prize packs will be shipped out on November 12. If you've forgotten, the PS4 launches on November 15 in North America for $399. It's too bad that Taco Bell doesn't actually sell food but hey, at least you give yourself a shot at winning a super-cool prize!

Tags: ps4, playstation 4, taco bell ps4 giveaway, play the future first

9/24/2013 10:14:46 AM Ben Dutka

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Comments (12 posts)

sawao_yamanaka
Tuesday, September 24, 2013 @ 10:43:10 AM
Reply

Well, hopefully there won't be any cheaters this time around. So many script-kiddies cheated the vita contest.

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Temjin001
Tuesday, September 24, 2013 @ 12:10:10 PM
Reply

their smoothered chicken burrito isn't half bad.

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MRSUCCESS
Tuesday, September 24, 2013 @ 12:40:31 PM

Add the doritos tacos to that list.

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cLoudou
Tuesday, September 24, 2013 @ 1:22:48 PM
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Time for me to put back on some weight.

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Clamedeus
Tuesday, September 24, 2013 @ 3:16:46 PM
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Eh.. I guess i'll just have to buy it and not eat anything. Every time i eat from taco bell i feel sick afterwards. Not doing that again.

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Draguss
Tuesday, September 24, 2013 @ 6:42:45 PM
Reply

If only I liked taco bell...

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AcHiLLiA
Tuesday, September 24, 2013 @ 7:04:18 PM
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I still like taco bell time to time, but don't like their fancy food.

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Ben Dutka PSXE [Administrator]
Wednesday, September 25, 2013 @ 3:30:53 PM

"Fancy food" and Taco Bell really, really don't belong in the same sentence.

Unless, of course, you're being sarcastic.

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___________
Wednesday, September 25, 2013 @ 4:47:54 AM
Reply

so, thats what SCEA is doing.
how about SCEE?
hello?
heloooooo?
*crickets*
typical!
plus, why taco bell?
why not actually reward people who have contributed to the playstation family over the years, not random slobs eating this sh*t!?
typical $ony...........

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PlatformGamerNZ
Wednesday, September 25, 2013 @ 8:12:02 PM
Reply

infortunately for us kiwi's and aussie's we still have to wait till the end of november but okay cos we don't have taco bell gud luck to u americanoes who enter.

happy gaming =)

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clue
Thursday, September 26, 2013 @ 1:17:32 PM
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Seems Canada is out of the picture as well. another reason i wont be buying a ps4.

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Shauneepeak
Thursday, September 26, 2013 @ 7:36:17 PM
Reply

The online entry doesn't work it asks you to click the official rules on the first website to click a link to another website then asks you to click the official rules on that website which then opens a PDF file with an unclickable "Click Here" =S

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