Poll: 64% Of Consumers Won't Buy New Game Hardware In 2013
There are always multiple ways to interpret consumer data.
The results from a recent recent Reuters/Ipsos poll indicate several possible facts, which I find quite...grounding.
There have been many PlayStation 4 vs. Xbox One polls in the past that have ended up being incredibly lopsided, like that Facebook one that ended early with about 95% of the respondents saying they'd pick the PS4. Other polls indicated a ridiculous 8:1 or 9:1 ratio in favor of Sony's console. I tried to explain to people that this would absolutely not be reflected in the actual sales of each system, as Microsoft has the casual gamer in its back pocket and casual/mainstream gamers don't vote in those polls.
The new poll from Reuters, which likely doesn't include only gamers, shows the PS4 is definitely favored in the US market, but not by nearly as much. When asked about dedicated game devices and which they intend to purchase this holiday season, 26% of those polled chose the PS4, while 15% chose the Xbox One. That's not even a 2:1 ratio, by the way. Obviously, more people below the age of 40 (41% for PS4 and 27% for Xbox One) are planning to buy at least one of the systems. But it's interesting to note that this means 64% of the participants don't plan to buy any game console at all (no Nintendo 2DS or Steam Box, either).
Sure, not everyone is a gamer, but you'd think it'd be a gift for a great many, right? And let's not forget that like most polls, these results are based on a "limited sample," so here's hoping many people in that 64% "none" group change their mind, so the industry can really skyrocket. Gaming needs a big boost right about now.
9/30/2013 11:18:24 AM Ben Dutka