Is It Possible That The PS4 Will Be Better Advertised Than Xbox One?
For the most part, Sony hasn't been able to compete with Microsoft in terms of marketing and advertising.
I still find it inexplicable how few commercials and ads I've seen for top-tier PS3 exclusives in the past generation, while I couldn't go ten feet without seeing or hearing about the next Halo.
But going into this next generation, it appears that Sony is well positioned. Furthermore, they've obviously learned from past mistakes; the entire PlayStation 4 system is a testament to that hard-earned education. Might they also remedy another of their biggest failures over the years? Might they finally promote like crazy, almost to a point where we're seeing PS4 ads as often as we are Xbox One ads? Heck, I've already seen a PS4 commercial; that Taco Bell "Play the Future First" promotion. I haven't seen the Xbox One yet.
But in the long run, do you think the PS4 will be better marketed than the Xbox One? Or at the very least, do you think it will receive more advertising assistance than the PS3? Sony understands just how important this country is; it's part of the reason why, for the very first time in history, a new PlayStation console won't debut in Japan. So, they must understand the necessity for advertising in the US, for pushing the hell out of the PS4. And not just for the launch. They'll have to push and keep pushing. I'm just not sure they can compete with the marketing juggernaut that is Microsoft.
10/3/2013 10:23:52 PM Ben Dutka