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PS4 Designer: All Angles Of The System Should Be "Beautiful"

What do you think of the PlayStation 4 aesthetic appeal? Did you know that when Sony first started designing the next-generation console, it was entirely different?

In an interesting interview with chief designer of the UX Platform Design Group Tesu Sumii, as posted over at the PlayStation Blog, we find out that Sony wanted to "create a new brand identity through the product." And it needed to be pretty, too.

The final PS4 design would end up being "totally different" from the original concept, but Sumii said the main design principles did manage to remain intact throughout the creation process:

"I just wanted to make a simple object for the living room. Sometimes products are a little too exaggerated. It should be simple. That's my thinking. ... I think about the horizontal, not just the vertical. I think about the 360 degree view. The reverse should be beautiful, too."

Sumii added that his goal in developing the look of the PS4 was to "create one single identity" throughout the PlayStation ecosystem, which also includes the Dual Shock 4 controller, charging station, vertical stand, headset and even the PlayStation Vita. He said they wanted to give gamers a glimpse of the future:

"I think the PlayStation brand image needs to be changed a little bit, as it's a new console, and we have to show what we're pointing towards for the future. So I thought it should be one of the most smart, cool, and intelligent products from Sony. Not just from Sony Computer Entertainment, but the company as a whole."

Sumii said the PS4 should end up being "one of the best, coolest, most sophisticated products" Sony has ever created. Do you agree? Given what you've seen of the PS4's style, and what you've seen of the accessories thus far, do you think Sumii and Co. achieved their goal?

Tags: ps4, playstation 4, sony, ps4 design

10/10/2013 9:24:29 PM Ben Dutka

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Comments (22 posts)

LowKey
Thursday, October 10, 2013 @ 10:57:31 PM
Reply

I dunno what I was expecting. It certainly was not this though. Some of the concepts were pretty cool looking although deep down I knew that they would not be the final design. I guess I was looking for future-y? If you will. I can see what he is saying though. Simplicty is a good way to look at it. It was funny when he said "dressingThe reverse should be beautiful, too." Sounds like he likes tha booty lol. But seriously, I wonder how he came up with the idea for the shape. I can just see him, sitting at his desk, furiously drawing away trying to come up with something, erasing madly in frustration. Then all of a sudden stopping, Slowly lifting the eraser, mouth slightly open as he thinks. "Hey! Thats it!".

Agree with this comment 4 up, 0 down Disagree with this comment

WorldEndsWithMe
Thursday, October 10, 2013 @ 11:03:48 PM

yes it does look a bit like an eraser.

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Simcoe
Thursday, October 10, 2013 @ 11:16:08 PM

Hey, at least it's better looking than the Xbox one!

Agree with this comment 3 up, 1 down Disagree with this comment

Nas Is Like
Friday, October 11, 2013 @ 11:24:49 AM

It looks like an eraser because it will erase X-Box One from history. ;)

Agree with this comment 4 up, 1 down Disagree with this comment

AcHiLLiA
Friday, October 11, 2013 @ 3:07:13 PM

^hehe, good one.

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WorldEndsWithMe
Thursday, October 10, 2013 @ 11:01:59 PM
Reply

I love me some Playstation but it's a VCR parallelogram tied in the middle in sausage fashion. C'mon now.

Agree with this comment 2 up, 1 down Disagree with this comment

Knightzane
Friday, October 11, 2013 @ 1:26:03 AM
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Its pretty sexy. I really didn't think about how it could look but I guess it's fine.

Better than a 2002 DVD/VCR box mixed in with a DVR box, and a console thrown in for good measure.

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___________
Friday, October 11, 2013 @ 3:55:13 AM
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gotta love how he constantly keeps saying SHOULD!
yea, it should, its a shame it doesent though.
also gotta love how $onys constantly contradicting themselves.
one minute its eh its a square box who cares how it looks, and the next minute its this.
no one is as good at contradicting themselves as $ony is!
just makes you wonder if they really believe the sh*t they spew out, or if there just reading it off a PR sheet, hence the constant differing statements.
one has access to a PR statement at the time, the other does not.

after seeing it in person last week though i gotta say it looks even worse in real life than in the pics!
the shape just looks really weird, its like they wanted to create a style to it but also were restricted by size so it just looks squashed.
like they designed it than it went through a photocopier to shrink it.
too many angles, too many sharp edges, and WTF is this generations OBSESSION with two tone?
the disc trays piano black nice and shinny, the rest matt black boring and rough.
and people say the current ps3 looks ugly, at least that has a stylistic design to it, nice curves, and does not look like it was squashed.

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daus26
Friday, October 11, 2013 @ 9:07:20 AM

Perhaps, if it's a different color it will look better? I may have to agree a bit that a lot of the black color is dull, but having looked up different, possible color variations like white, blue, red, or even yellow, makes the design even better, imo.

http://i.imgur.com/TGw7zLW.jpg

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___________
Saturday, October 12, 2013 @ 9:15:52 AM

colour will definitely help white will probably look best, or maybe silver.
that wont help the shape of the system though, its far too angular.
everything these days has to be designed with rulers, harsh edges instead of nice soft curves.
hate it!

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shaydey77
Saturday, October 12, 2013 @ 7:39:33 PM

Not sure what rock you're living under but designers these days mainly use 'nice soft curves'. From cars to phones to laptops to game controllers to name but a few.

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___________
Sunday, October 13, 2013 @ 9:18:33 AM

not sure what rock you have been living under, but they dont.
cars obviously id be pretty hard to design a car with just sharp lines.
phones, well, only phone that has any curves is the iphone range but even those, besides the edges, are just rectangles!
xperia Z, nuf said!

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shaydey77
Monday, October 14, 2013 @ 10:34:37 AM

Go to a phone store and pick them up.

By the way, put an iphone up to your ear. That has a sharp edge on its surface which also makes it mandatory for a cover.

The Samsung galaxy's dont.

And from where I'm sitting, my PS3, Xbox360, Skybox, DVD player,TV, game boxes, table,fireplace are all designed with curves. And thats just from where I sit...surrounded by curvature.

Open your eyes in future.

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PlatformGamerNZ
Friday, October 11, 2013 @ 4:29:06 AM
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i think they have done a pritty gud job so far i think the ps4 looks great the controller looks great thy have done agud design job as far as i am concered

happy gaming =)

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Beamboom
Friday, October 11, 2013 @ 5:07:48 AM
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I can't really be the only one who are puzzled by how similar the designs of PS4 and Xbone are?

I'm just surprised noone has commented on that yet, cause to me the silimarities are almost disturbing.

Agree with this comment 3 up, 0 down Disagree with this comment

daus26
Friday, October 11, 2013 @ 8:51:39 AM

Disturbing? Are you talking about the gloss/matte combo? Personally, in terms of physical design, I see very little similarities. Just my opinion.

With the Xbox One, it's disturbing to me how it resembles VCRs and my Comcast Cable reciever. I can't say that with the PS4, especially being as slim as it is.

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WorldEndsWithMe
Friday, October 11, 2013 @ 11:37:35 AM

Both VCRs. But the 80s are back man.

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Beamboom
Saturday, October 12, 2013 @ 3:06:54 AM

Really, Daus? You don't see how similar the basic design idea is with the "split" lines that are cutting the box in two sides, and both with a very blocky, squared look?
I think the similarities are striking.

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shaydey77
Saturday, October 12, 2013 @ 7:41:16 PM

I thought that too. One is a black box with a line etched through it. and the other is the same but squished slightly.

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daus26
Friday, October 11, 2013 @ 8:55:49 AM
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I think it's something that I'm going to grow to love over time. Also, I think it looks a lot better standing up so I may actually get a stand for this and take advantage of that cool light bar. I can just imagine how pretty it will look on my entertainment set up.


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PC_Max
Friday, October 11, 2013 @ 9:11:41 AM
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I not overly thrilled with the design. I was kinda silent when they revealed it. I hate to say it, if it was like a box like the xboner... I would have been fine. It would fit mostly with everything I think.

I think Sony wanted it to stand out in the crowd, be noticed, whether pleasing or not. Its just my taste and I am sure many others would disagree with me.

BUT what counts is whats inside the package. Thats really where to my thinking it matters most. AND I think Sony did alright and listened to the developers/studios AND the gamers. Its may not have the capability or a PC or MAC... but they listened and have kept it in a price range for the gamer.

Keep playing!

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EndZero
Saturday, October 12, 2013 @ 10:54:18 AM
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My favorite part is the blue light. Reminds me of the PS2.

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