PS4 Designer: All Angles Of The System Should Be "Beautiful"
What do you think of the PlayStation 4 aesthetic appeal? Did you know that when Sony first started designing the next-generation console, it was entirely different?
In an interesting interview with chief designer of the UX Platform Design Group Tesu Sumii, as posted over at the PlayStation Blog, we find out that Sony wanted to "create a new brand identity through the product." And it needed to be pretty, too.
The final PS4 design would end up being "totally different" from the original concept, but Sumii said the main design principles did manage to remain intact throughout the creation process:
"I just wanted to make a simple object for the living room. Sometimes products are a little too exaggerated. It should be simple. That's my thinking. ... I think about the horizontal, not just the vertical. I think about the 360 degree view. The reverse should be beautiful, too."
Sumii added that his goal in developing the look of the PS4 was to "create one single identity" throughout the PlayStation ecosystem, which also includes the Dual Shock 4 controller, charging station, vertical stand, headset and even the PlayStation Vita. He said they wanted to give gamers a glimpse of the future:
"I think the PlayStation brand image needs to be changed a little bit, as it's a new console, and we have to show what we're pointing towards for the future. So I thought it should be one of the most smart, cool, and intelligent products from Sony. Not just from Sony Computer Entertainment, but the company as a whole."
Sumii said the PS4 should end up being "one of the best, coolest, most sophisticated products" Sony has ever created. Do you agree? Given what you've seen of the PS4's style, and what you've seen of the accessories thus far, do you think Sumii and Co. achieved their goal?
10/10/2013 9:24:29 PM Ben Dutka