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Activision: PS4, Xbox One Prices May Fall Sooner Than Expected

Although the next-gen consoles are debuting with relatively agreeable price tags, Activision thinks price cuts will come sooner than anticipated.

During a post-earnings conference call, Activision Blizzard CEO Bobby Kotick said we might see price drops for the PlayStation 4 and Xbox One "sooner in the cycle:"

"They've made more investments in the back office than ever before. I think you've got lots of efficiency in manufacturing costs that could potentially drive hardware prices down sooner in the cycle. There's no indication, from our perspective, that you're going to see anything other than a very successful next seven or eight years."

The PS4 will launch at $400 while the Xbox One will cost $500. Most gamers seem satisfied with those price points, but nobody will complain if the prices come down earlier than expected. Typically, price drops often emerge when major software releases are either hitting store shelves or on the horizon. Gotta love those bundles, right?

Tags: ps4, playstation 4, xbox one, ps4 price, xbox one price, activision

11/6/2013 9:24:26 PM Ben Dutka

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Comments (10 posts)

WorldEndsWithMe
Wednesday, November 06, 2013 @ 11:12:13 PM
Reply

PS4 won't have to drop for quite some time but I think with all the terrible news surrounding the Xbox One's performance that after a bad rollout they will suffer 3DS syndrome and have to do a price cut sooner than expected to stay competitive. Especially now that it's also looking like their launch exclusives aren't going to be as good as expected.

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Crabba
Wednesday, November 06, 2013 @ 11:56:10 PM

Oh yeah? Which one? I didn't think any of the footage Mickeysoft showed at E3 showed much do be excited about...

Both Ryse & Dead rising looked boring and very "current-gen"

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WorldEndsWithMe
Thursday, November 07, 2013 @ 10:17:32 AM

I'm not sure you read my post right :\

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Crabba
Thursday, November 07, 2013 @ 9:10:08 PM

How so? I was commenting on the "Especially now that it's also looking like their launch exclusives aren't going to be as good as expected."

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Gabriel013
Friday, November 08, 2013 @ 2:10:04 AM

I think Crabba may be trying to say the XB exclusives were never looking good in the first place?

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Crabba
Wednesday, November 06, 2013 @ 11:53:53 PM
Reply

yeah wouldn't surprise me, since they're basically standard PCs now, it should be much easier to get production more cost-efficient and drive down prices..

I'm waiting for price-drop + BF deal for 2014 :-)

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___________
Thursday, November 07, 2013 @ 2:52:19 AM
Reply

much cheaper parts, much cheaper manufacturing process, mass produced parts hell both use the same APU system, so thank you captain obvious they will see price cuts far sooner than the highly custom in house specially built systems we last saw.
lets put this in the no sh*t sherlock pile and move on.

oh not to mention the overpriced green teams not involved anymore so that will help.
dont get me wrong i love nvidias parts, but when you can buy a AMD product which is within 15% performance but over TWO HUNDRED bucks cheaper, well, its time to draw the line.
nvidia REALLY need to step it up early next year with maxwell and have it at a 20nm process level otherwise there really going to struggle.


Last edited by ___________ on 11/7/2013 2:54:38 AM

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PlatformGamerNZ
Thursday, November 07, 2013 @ 3:33:58 AM
Reply

yea that is interesting i hope it doesn't come too soon i mean i know that i wud get less for the ps4 if i sold it with in the first year or 2 but i mean they haven't come down as much for the ps3 but thats a whole different ball game and i think the ps4 will be very success no doubt i might buy another ps4 in like blue or green if one came out with a bundle or smething cos i'd like one in another colour possibly

happy gaming =)

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Simcoe
Thursday, November 07, 2013 @ 12:21:00 PM
Reply

I think the first move on the price front will come from MS this time around.

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telly
Thursday, November 07, 2013 @ 1:06:51 PM

I agree. $500 is awfully steep, especially when core gamers could largely care less about the Kinect they're making you buy. And as I understand it, these consoles are largely comprised of more standard, readily available tech compared to the more proprietary nature of the previous machines, which definitely suggests these guys will be able to get the prices down relatively fast compared to previous generations.

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