Activision: PS4, Xbox One Prices May Fall Sooner Than Expected
Although the next-gen consoles are debuting with relatively agreeable price tags, Activision thinks price cuts will come sooner than anticipated.
During a post-earnings conference call, Activision Blizzard CEO Bobby Kotick said we might see price drops for the PlayStation 4 and Xbox One "sooner in the cycle:"
"They've made more investments in the back office than ever before. I think you've got lots of efficiency in manufacturing costs that could potentially drive hardware prices down sooner in the cycle. There's no indication, from our perspective, that you're going to see anything other than a very successful next seven or eight years."
The PS4 will launch at $400 while the Xbox One will cost $500. Most gamers seem satisfied with those price points, but nobody will complain if the prices come down earlier than expected. Typically, price drops often emerge when major software releases are either hitting store shelves or on the horizon. Gotta love those bundles, right?
11/6/2013 9:24:26 PM Ben Dutka