Ubisoft Wants A Shorter Console Lifespan Next Time Around
The industry seems split on the argument concerning the length of a console generation.
Ubisoft is one of those publishers who believes the current generation has long since worn out its welcome, and it's past time to usher in new systems. Ubisoft co-founder and CEO Yves Guillemot told Polygon that any success his company has enjoyed has come despite the extra-long console cycle, which is in its seventh year.
"I think that what has happened is the transition has been very long. You know, in the industry, we were used to changing machines every five years. This time we are in the seventh year of the 360. We need new consoles and at the end of the cycle generally the market goes down because there are less new IPs, new properties, so that damaged the industry a little bit. I hope next time they will come more often."
Plus, Guillemot says many game makers use a console transition to "reinvent" themselves; i.e., designers "take more risks and do different things." But when a system has been around for a while, you don't take risks on new IPs because they simply don't sell as well at the end of a console cycle. However, he did add that for hardcore gamers, the time for innovation is always now:
"Everybody who is taking risks and innovating is welcome because there are lots of hardcore gamers and those guys want new things, where the mass market will be more interested in having the same experience and doesn't want to take as much risks because it's not aware as much of what is going to change its experience."
Do you think this generation has dragged on too long? If so, do you believe that dragging has had a recent impact on innovation and originality in the industry? Or do you have a different view?
11/25/2012 9:08:12 PM Ben Dutka