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EA Extends Exclusive NFL Contract

  Back in December 2004, Electronic Arts shocked the gaming industry by signing an exclusive contract with the NFL that made EA the sole publisher of any NFL branded videogame product. That contract was set to expire five years later, but EA wasted no time in extending it for another 5 years. EA Sports will be the exclusive publisher of any NFL game up until February 2013, the end of the 2012 season.

   "This is all about bringing authenticity and realism to NFL videogames," said Eric Grubman, President of NFL Ventures. "EA SPORTS continually works to maintain the cutting edge for NFL products across a variety of gaming platforms. We like the fact that they never rest."

   Money was not disclosed, but you can bet your bottom dollar that EA offered more for the re-signing, than they did for the first contract back in 2004. Once again, EA's videogames have sole rights to using not just the NFL and NFL Players club, but NFL Films and the NFL Network, as well.

   "We are excited about the opportunity to extend and expand our relationships with the NFL and NFL PLAYERS," said Peter Moore, President of EA SPORTS™. "For nearly two decades, EA SPORTS has been bringing sports fans closer to the great game of football through the breakthrough interactive experiences of our videogames. Game quality is our top priority, and we’re committed to pushing our gameplay innovation, connecting football fans via rich online experiences and delivering the most visually stunning sports games on the market.”

   EA Sports' Madden NFL continues to be the best selling franchise for EA, and we expect that to continue for years to come.

2/12/2008 Arnold Katayev

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