PSP News: Sony: 85% PSP Sales Surge, Big Plans For 2008 - PSP News

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Sony: 85% PSP Sales Surge, Big Plans For 2008

Yesterday, we learned the PSP had managed to top the Wii and DS during a one-week sales period in Japan. This is extremely significant, especially considering the stranglehold the Wii has had on that region, and the fact the DS was once outselling the PSP by a depressing 4:1 margin. But it's getting more and more obvious that Sony's handheld is staging an impressive turnaround, and that was the subject of conversation when Game Informer spoke to Sony's PSP senior marketing manager, John Koller.

According to Koller, PSP sales are up 85% over last April, and not surprisingly, the company is attributing this spike to the slimmer, lighter PSP-2000 model they launched late last year. They say it helps target a younger demographic, and more users are associating the PSP with Internet browsing, movies, music and other non-gaming leisure activities. Here's what Koller had to say about it:

"We're finding in a lot of our research that the consumer's using the PSP because of its gaming but then also because it has these other elements as some of the other devices they own, but they don't want to bring four or five devices with them in their pocket. The PSP solves all of those multifunctional demands in one product.

It's primarily centred as a gaming machine. That said, the multifunctional aspects differentiate it from any competitive platform and that's including the DS and the iPod, the Zune and the Zen and all the other handheld products that are available in the market, inclusive of mobile phones."

As he says, don't think for a second that Sony is shifting focus away from gaming for the PSP. Koller still believes they need to continue to "work hard" in the game area, and they need more titles like God of War: Chains of Olympus and Crisis Core: Final Fantasy VII to continue being successful. Furthermore, he noted the importance of original games, which means he's not so interested in more PS2 ports. As for what we can expect from the PSP in 2008, Koller talked about the US-only God of War bundle package, new peripherals (keyboard, camera, GPS, etc.), and a few big announcements at this year's E3.

We're not sure what those announcements might entail, but we do know that Sony wants to enhance the connectivity and functionality of the PS3/PSP duality. Overall, the PSP has risen from a punch line to...well, punching the DS in the eye. It's now a fully realized multimedia and gaming portable device, and one that consumers around the world are starting to recognize. More on the PSP as time goes on...

3/26/2008 Ben Dutka

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Legacy Comment System (6 posts)

Wednesday, March 26, 2008 @ 11:37:27 AM

Is putting music and movies still a pain in the ass to put on the psp or did they finally fix that? I remember messing with specific folders to get songs or movies to play and thought the whole procedure should be IPOD like: sync and go right? IF they get the PSP to that point..then the psp is fully realized.

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Thursday, March 27, 2008 @ 5:42:58 PM

honestly I hate the Itunes thing. It was such a pain in the ass to me compared to drag and drop like a regular mp3 player or even the PSP. You create folders and drag and drop pretty much anything as long as they are the right extension. Other ones you will have to convert but with programs like PSP Video 9...its a cake walk :)

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Wednesday, March 26, 2008 @ 1:30:31 PM

I believe that the PSP is showing us a glimpse of what we might be seeing with the PS3 in the future and with hardware sales.

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Wednesday, March 26, 2008 @ 3:12:04 PM

Crisis Core is what gave me full interest in the PSP. Prior to that, you couldn't give me one for free, I had zero interest in it.

One of the first things I did was add on a ton of MP3s (and yes, Badradio, you use specific folders, not that hard.)

When I went away to visit family and took it when it, I was amazed at what it was able to do. Between checking email, and using it to IM friends on Yahoo and MSN, I started to realize it's a mini computer.

Now with Skype, and soon to have GPS, etc... What are we looking at? A mini computer with the ability to call people via skype? What's next? Are there plans to make it cook breakfast, clean the house? Heck, give it a mini dish and let it connect to DirectTV.

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Wednesday, March 26, 2008 @ 4:04:06 PM

I'm still waiting for the God of War bundle to get a psp.

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Thursday, March 27, 2008 @ 12:53:25 AM


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