Attention Sony: Let Me Introduce You To The Concept Of Advertising
Hey Sony, you may not be aware, but you've got a shot at a mammoth year in 2009. You've got quite the software lineup - your PlayStation 3 exclusives greatly outstrip the competition - and you've got plenty of momentum with the likes of Blu-Ray, PlayStation Home, and the ever-expanding Network.
Wait...we don't need to tell you. You keep telling us. But we're not the ones you need to convince; you need to convince the mainstream populace. As the years have progressed, you managed to chip away at the numerous arguments built against the PlayStation 3, and that includes classic complaints like lack of software, price, and Network that isn't as robust as Live. The games are here, you've dropped the price several times (could use another one, but whatever), the Network has Home, the video delivery service is great, and an awesome set of online content awaits all owners. But there's one last drawback that needs to be conquered: the marketing and advertising that never seems to measure up. Recently, you completely dropped the ball in pushing Resistance 2, and although you said there'd be a huge campaign for LBP...well, we haven't seen much. In comparison to what we've seen for Gears of War 2 and other Microsoft and Nintendo products, you guys continually drop the ball and to be brutally frank, we're quite surprised the PS3 and PSP has done as well as they have. Just imagine what you could do with a significantly heavy push throughout 2009!
This leads me the main point: with the likes of Killzone 2 looming large on the horizon, you absolutely cannot screw this up. Sure, that game will probably sell itself due entirely to review scores and Internet hype, but you could really use this game's release as a launching pad. And you could do it again and again with stuff like God of War III, Gran Turismo 5, and perhaps even Heavy Rain, Infamous, and Uncharted 2: Among Thieves, so please, don't lose out on this opportunity. Let's see the ads, and let's see them plastered all over the damn place; don't skimp on the bucks and don't hide the biggest games of the generation from the eyes of the public. Everyone is saying 2009 is "the year of the PS3," and you have it all set up for that...now all you need to do is push it.
1/11/2009 Ben Dutka