EA Uses Topless Model To Promote Need For Speed: Undercover
Sex sells. And besides, every fast, fancy car needs a gorgeous hood ornament, which is why EA continually seems to seek out hot models from all around the world to promote their Need for Speed franchise.
But the last time this happened, EA issued a public apology for having two topless models posing with cars that boasted the NFS logo. ...so why is it happening again? You can see the visual evidence at European site Polygamia, but fair warning on that posted video; there's some brief nudity. Now, can we expect another apology from EA? Or are they going to admit that this one is intentional? Clearly, there's a car with the Need for Speed: Undercover logo, and just as clearly, there's a smokin' hot chick crawling all over the hood. Perhaps this is just a European thing as we're not likely to see this kind of marketing campaign in North America, but even so, it's bound to raise some eyebrows. After all, the Internet is like...global, and stuff. We don't really have a problem with the concept, but EA may run into a small issue due to the rating of the game: it's rated "T" for Teen, but the marketing promotion would have to be rated "M" in comparison, right? Polish model Angela Filipiak isn't fully clothed, that's for damn sure. Not like we're complaining or anything, but...
Anyway, we expect you're going to see more of this in the future because as gaming becomes more and more mainstream with every passing year, the age-old ad concepts will kick into gear. Sex sells...weren't you paying attention?
3/3/2009 Ben Dutka