Sony Prepping Digital Copies Of UMD Titles For PSP Go!
Okay, so as most of you know by now, the new PSP Go! is for the "digital-oriented crowd" and won't support the UMD format. Now, although both the current PSP-3000 and the PSP Go! will be sold alongside one another, many are still just planning to upgrade...and what do they do with their impressive UMD collection?
Well, Gizmodo asked Sony's Director of Hardware Marketing John Koller this very question, he had an interesting reply. Apparently, this is something Sony has considered, and they're currently in the process of creating a "good will program" of sorts. Koller said:
"We're in the midst of putting together a good will program. We'll be unveiling that soon [because] we actually think there's a significant group that will be upgrading from the 1000...In the past, we've seen a 20-25% trade-up factor, and I assume that's going to be the case here. We've modeled that. So we're looking at a good-will program—a short term good-will program that would continue for years afterward."
It seems the user's experience will be similar to Portable Copy, which is when Blu-Ray movies get ripped to the PS3 and PSP, but Koller clarified that nobody would actually be "ripping" UMDs. Rather, Sony wants to use a PSN-based digital distribution model that will "encourage users to sign up for the service." Now, one big bonus is that this Portable Copy idea would be free to the consumer, and right now, Sony is examining the current PSP games that will work with this good will program. Clearly, not all will, but we assume the most popular will be on the list. So anyway, this is where we stand right now concerning the UMD-to-PSP Go! transition.
6/5/2009 Ben Dutka