Sony: We Planned A UMD-Less PSP "Since The Beginning"
Companies are always looking a few years down the road in order to remain both relevant and proactive, but did you realize that the recently announced PSP Go is the portable unit Sony had in its mind this whole time? Or aren't you surprised?
According to a GameBusiness.jp interview with Sony's product planning division boss Naoya Matsui, Sony had always planned to go all digital, right from the start. Yep, it's now obvious that they didn't expect UMD to shoulder the load forever; Matsui said, "we'd planned to release a PSP model without a UMD drive since the very beginning." If you're wondering why Sony didn't just start with the PSP Go, Matsui answers:
"But if we'd simply released the hardware, there wouldn't have been much for everyone to enjoy. We needed to prepare the right environment for it first - things like the transferral of content with the PS3 and PSN, and PC software to manage content like music and movies such as Media Go."
Obviously, there were a few technology hurdles to clear as well; he further explains that Sony wanted to wait until digital content could compete favorably with physical media. Well, that time is now, but it's also a reason why Sony will continue to sell the standard UMD PSP alongside the PSP Go. For our part, we always find such information fascinating, just 'cuz we get an idea as to how corporations think. We may do the news every day, but they're continually writing our news stories for us years in advance.
7/2/2009 Ben Dutka