Insomniac Content With Remaining Exclusive To Sony
With two of the most critically acclaimed and popular franchises in the PlayStation's stable - Resistance and Ratchet and Clank - Insomniac is a major contributor to Sony's platforms. And it seems they're perfectly happy with that.
Creating a game takes a lot more time and money than it used to, and higher profits are crucial. Hence, it makes far more sense to double or even triple your potential consumer base, which is why so many developers will only produce multiplatform titles. The sales numbers for Resistance 2 were good but not spectacular and when GI spoke to Ryan Schneider, director of marketing and communications for Insomniac, he had this to say in response:
"Sure, as an independent developer, you do consider those options - but at the same time we do have a great relationship with Sony. We’ve been with Sony for a long, long time now, and that’s where we intend to stay for the foreseeable future.
Sony bends over backwards to work with its development teams. Their product development team is second to none - we absolutely love working with them. Their PR and marketing folks are terrific to work with and very dedicated to the cause, and there are some very creative people there. We feel very fortunate to have that sort of relationship in place."
As a frame of reference, Sucker Punch (inFamous, Sly Cooper) said something very similar; they praised Sony's behind-the-scenes ability and said they very much value that business relationship. Insomniac is clearly of the same mind, so if you thought you might see Resistance 3 for the Xbox 360, you should probably think again. This is one developer that probably won't be jumping ship any time soon.
7/21/2009 Ben Dutka