EGM Subscribers Now Getting Maxim, Parental Fallout Ensues
You know, it won't matter if the average age of a gamer ends up being 45 years of age...the mainstream public will still view it as a child's hobby. It's the one stereotype that may never die.
If you didn't know, Electronic Gaming Monthly is no more; the magazine has been defunct for a little while now. But in order to appease subscribers who paid for their year, it seems the company has been shipping them new copies of Maxim. In looking at the targeted demographic for both magazines in question, and considering the average age of a gamer is well over 30 these days, most rational humans wouldn't think much of this transition. But in an age where sex is viewed as being more damaging than violence, the story just had to break about 12-year-old Jake O'Donnell from Boston receiving the vulgar magazine and running into the house to show his mommy. Now, of course, there will be exceptions to the rule; a boy that age probably shouldn't be leafing through Maxim. But at the same time, we have this suspicion that the vast majority of all former EGM subscribers are old enough to be Maxim subscribers.
We still don't like t he fact that the mother couldn't cancel this subscription, though. After trying to contact the publisher, the August issue of Maxim still arrived at their front doorstep, addressed to little Jake. But has anyone even briefly considered that some of the imagery in EGM for "M"-rated games might be pretty damn adult-oriented? Well, of course not. That's not the way the mainstream public thinks; they think we're still bouncing around with Mario, and that's vastly preferable to any "bouncing" going on in Maxim. In the end, we don't condone the selling of any questionable material to minors and we don't think Jake's mother overreacted, but the entire story promotes the stereotype that all gaming is still for kids, and we hate that.
...the fact that we used a Maxim photo of Eliza Dushku, the lovely girl who just recently had good things to say about gamers and gaming, doesn't mean anything. Really.
8/10/2009 Ben Dutka