Digital Retail To Outstrip Traditional Sales In Three Years?
We're not the biggest fans of this gradual shift towards digital format for video games, but whether we like it or not, it's happening. And as it turns out, game companies are either unaware of the impending inevitability or are simply behind in preparing for that change.
This according to claims that will be made by keynote speakers at the London Games Conference on October 27 (as reported by IGN). Perhaps surprisingly, the statistics show that digital distribution will "outstrip traditional retail sales within three years" and yet, about 40% of game companies are "unprepared for the rate at which this shift will take place." This will be a major topic at the conference and is bound to become a hot subject in the gaming community as well. Parker Consulting's Nick Parker will give a presentation that shows the digital mapping over the next few years, and that by 2013 or 2014, both Sony and Microsoft will have released their next-gen consoles. Hence, from next year on, he claims that standard box product sales will begin to fall off in favor of the digital format. "For the first time ever, the games industry has a way of alleviating the pain that traditionally befalls it during generational decline, through online gaming in its many guises," said Parker. Yeah, the Internet really is changing the way we do things.
The question is, are these claims accurate? Will the shift to digital media really be this fast? Maybe it simply won't matter from a consumer standpoint; they'll just accept it. Right?
10/7/2009 9:20:03 PM John Shepard