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Sony On Fresh IPs: "We Need To Promote New Ideas"

Because the industry is constantly in a growth period in terms of technical and artistic ability, sequels are often better than the original titles (although certainly not always). However, despite this fact, it also remains true that if freshness and innovation fly out the door for good, stagnation and disappointment will follow.

Sony understands this perfectly, which is why they've already introduced several new IPs this generation (Uncharted, inFamous, Flower, Demon's Souls, etc.) on the PlayStation 3, and more are on the way. Heavy Rain is another example of a brand new IP that should deliver a unique and engaging experience; experiences such as these have already become associated with Sony's console in the form of exclusives. And if SCEE Senior Vice President Michael Denny has his way, this trend will continue. Speaking at the Develop Conference in Liverpool today, Denny stressed the need for "original games:"

"We must support new IP creation to survive as an industry. Consumers crave new things. If we want to stay relevant in an increasingly competitive marketplace, we need to promote new ideas. New IP truly is the lifeblood of the industry."

Not surprisingly, Denny mentioned Quantic Dream's Heavy Rain as an example of their desire to promote "high-quality, innovative ideas." He went on to say they're "not too prescriptive" when dealing with independent development studios and while they will always have their guidelines, Sony still "leaves room for disruptive titles." Oh, and if you just so happen to be one of these independent game houses and you wish to approach Sony with an idea, they suggest you bring the most important ingredient with you: "passion."  It can't be the only ingredient, of course, but...well, you get the picture.  Always be enthusiastic!

Related Game(s): Heavy Rain

11/5/2009 10:23:37 AM Ben Dutka

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