Black Friday Puts PS3 Demand "At An All Time High"
We had all assumed the PlayStation 3 would have a decent Black Friday, what with all the amazing software available and those bundle deals found at most every major retailer.
Well, the day that marks the official start to the holiday season - for retailers, anyway - was better than "decent" for Sony's flagship console. According to a statement recently released by Sony Senior Director of Corporate Communications and Social Media, Patrick Seybold, PS3 demand "was at an all time high." He said that "all key retailers" showed a definite increase in sales for PS3 and PSP titles, and for the week ending November 29, the PS3 sold over 440,000 units. ...that's in just one week, remember. Added Seybold:
"In today's economy, consumers are drawn to items that offer the most value for their money, making the PS3 an ideal choice for those who want a comprehensive gaming and entertainment system all in one package. Combine that with exclusive holiday bundles and an extensive software line-up, one that many analysts are calling the best in the industry, with titles such as Ratchet and Clank Future: A Crack in Time, UNCHARTED 2:Among Thieves, and LittleBigPlanet: Game of the Year, we have no doubt the momentum and demand will continue and consumers will prove that entertainment this holiday season is going to be defined by PlayStation."
You know, I said something similar in my Week in Review: consumers aren't stupid, and they're going to want the most bang for their buck. If that's the case, what would make any of them purchase something like the Xbox 360? In direct comparison, it's tough to argue what appears to be the plain choice... Ah, but the holiday season has just begun and it's always a battle until the end. Kinda fun, honestly.
12/1/2009 10:46:11 AM Ben Dutka