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Square-Enix Issues New Year's Goal

Square-Enix's New Year's resolution is simple: take things up a notch, maybe diversify the company products, and above all else, "establish a strong foothold" in the industry."

Yeah, they're just words but this is how many Japanese companies usher in a fresh year, by outlining their goals - often lofty - for the upcoming four quarters and delivering a "statement" or two designed to make the stockholders a bit happier about the current situation. As reported by Kotaku, Square-Enix boss Yoichi Wada issued his statement and it acknowledges the ever-changing tides of the industry. Said Wada:

"In the near future, the rate of convergence between video games and other digital entertainment content will only continue to accelerate. It is for that reason we will make 2010 a year of taking root, in which we use this environment of change as an opportunity for establishing a strong foothold with which to lead the global entertainment industry."

Video games and movies have been butting heads for quite some time now and despite Hollywood execs continually blaming games for stealing away theater-goers, the two industries appear to be playing nice on the surface. Just about every last action and/or kids movie in existence becomes a video game, and several future blockbuster films are based on video games. But let's not forget that "other digital entertainment" goes well beyond movies, so Square-Enix could be looking to get their hands into all sorts of stuff. That's fine and dandy, S-E, but...just gimme FFXIII and I will forgive you for past transgressions.

1/4/2010 10:51:46 AM Ben Dutka

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