Sony: The PSP Go Was A Test For Future Portable Plans
We've heard nothing about a possible unveiling of the PSP2 at E3 (that rumor has lost some momentum), but Sony has clarified that the launch of the PSP Go was more of a test than anything.
Essentially, Sony says they were testing the waters for future handheld units. This according to what SCEE president and CEO Andrew House told MCV, where he said that their UMD-less PSP iteration "was introduced in a mature lifecycle to learn more about what the consumer wanted and we've definitely learned a lot." As most everyone knows, the PSP Go wasn't exactly a smash sales success, but House says he doesn't believe such a test is measured in terms of units sold. Rather, it was about gathering research from gamers everywhere, as a litmus test for how they would respond to a portable all-digital system. The executive went on to say:
"One of the reasons we launched PSPgo was to understand where that consumer behavior was going. We were getting signals from consumers that this was the kind of device that they wanted. But we need to recognise that consumers like their packaged media library."
Well, the signals were fairly clear from the majority of gamers, and it'll be interesting to see how Sony incorporates this feedback into the next PSP. The PSP2 has been pseudo-confirmed by a number of sources, although Sony certainly hasn't lifted the veil just yet. In the meantime, it's good to see that consumer reactions to the PSP Go haven't gone unnoticed, although we have to question if Sony considered the unit to be an experiment from the get-go...
6/8/2010 12:33:07 PM Ben Dutka