Analyst Advice To Publishers: "Support NGP Early"
The NGP continues to be the talk of the town, and now that it has been fully unveiled, the analysts are weighing in.
We've already spoken to EEDAR analyst Jesse Divnich about Sony's new portable but the firm has released an "At A Glance" summary for the interested gamer. After summarizing a few stats - 5" OLED touch screen, 4 core processor, 3G option, custom OS, etc. - we get a few new predictions: firstly, while it's expected to release towards the end of this year in Japan, EEDAR anticipates the NGP won't hit North America and Europe until March 2012. They reiterate their $299 - $349 price prediction, with a new software estimate of $39.99 - $49.99. They also say the Next Generation Portable should "easily beat PSP sales in North America." Here are a few more thoughts from the analysts:
- Rear tracking pad not likely to significantly change all games. Likely will be reserved for unique in-game moments and downloadable titles.
- Potential to set a new standard for portable entertainment.
- Established analog, touch-screen and SIXAXIS technology to drive the traditional gaming experience.
Unsurprisingly, they say GameStop will be the biggest NA retailer for the NGP, and as for obstacles Sony most overcome: declining retail support, piracy, and unique content. Lastly, EEDAR does have some advice for publishers and we wholeheartedly agree- don't play catch up; support the NGP early. In the past, that wait-and-see philosophy just hasn't panned out.
2/3/2011 12:27:06 PM Ben Dutka