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Sony Ericsson And MLG Team Up To Promote Xperia Play

The Sony Ericsson Xperia Play is a full-fledged smartphone, but it also carries the PlayStation brand. And don't you forget it.

Sony Ericsson and Major League Gaming (MLG) have announced a partnership that makes the Xperia Play the official mobile handset of the MLG. This move was probably expected but should serve to remind consumers that while it isn't called the "PlayStation Phone," video games remain a big part of this new device. Said Peter Farmer, Sony Ericsson Head of Marketing for North America:

"Sony Ericsson is redefining mobile gaming with Xperia™ PLAY. It's designed to give you everything you need from a fully featured smartphone and the one thing you want– the ultimate mobile gaming experience. We know that Major League Gaming's community of gamers will put that gaming experience to the ultimate test and we're looking forward to connecting with this highly engaged global community."

MLG is the "exclusive sanctioning body for both competitive professional and amateur gaming competition," and currently boasts a community of around 8 million. The 8th season of the Pro Circuit will feature competitions in 6 US cities, and you'll be able to watch the action live online. This season, the MLG is offering over $1 million prices and player stipends; that makes for the biggest season yet.

And to showcase this new partnership with Sony Ericsson, the Pro Circuit will feature "demonstrations, game challenges and giveaways," starting at the opener on April 1 in Dallas. MLG CEO Sundance DiGiovanni says the Xperia Play "is an amazing smartphone and a stellar gaming device bringing the best mobile capabilities to our audience." With Gingerbread 2.3 and over 50 games from various Android publishers, this is one phone that many PlayStation fans should want...

Tags: xperia play, mlg, major league gaming, playstation phone

3/1/2011 8:50:40 PM John Shepard

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Comments (14 posts)

StangMan80
Tuesday, March 01, 2011 @ 11:33:46 PM
Reply

They should of called it the 'PlayStation Phone'. It would of made things easier on consumers, plus the name is a lot cooler in my opinion.
I am really considering getting this phone. I really hope it makes the PS fans happy and does really well. I hope they make more connections with' other teams and companies.

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WorldEndsWithMe
Tuesday, March 01, 2011 @ 11:37:59 PM

I agree, "I got the new Playstation phone," or "Check out my Playstation Phone" is a lot better than: "Got this umm, Sony and Eric's son's Xperia Play."

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FatherSun
Wednesday, March 02, 2011 @ 4:31:32 AM

I see why Sony chose to differentiate the phone from the PS brand but this would have been a nice gateway to the PS3. Maybe they could repackage it with the PS logo for the gaming fans.

I'm still waiting for more details on the so called "Playstation Tablet." I can imaging this with Bluetooth and a DS3 as a control scheme. Or even the PSPhone for that matter. Oh, the possibilities. The more interconnected Sony makes their devices the better.

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highteckRN
Sunday, March 13, 2011 @ 10:50:03 AM

Yes the playstation phone would be much cooler but I think there going with this as a dry run and then if hits or dose well get all the bugs out thell come out with the actual playstation phone but that's just my 2 cents

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WorldEndsWithMe
Tuesday, March 01, 2011 @ 11:36:45 PM
Reply

Never heard of Major League Gaming, does Charlie Sheen star in it?

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___________
Wednesday, March 02, 2011 @ 2:02:16 AM
Reply

shame its so underpowered.
i was really expecting allot from this, sony always does bring the future now.
but instead with this they served up Fred Flintstones phone!
im surprised its not the size and weight of a brick, and has a antenna as large as the Eiffel tower!
actually got one of the really old motorollas still in my room, amazing to see how much we have evolved from that to todays modern small phones.
from a brick, to a phone the thickness of a piece of paper!

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IronFace2
Wednesday, March 02, 2011 @ 3:08:55 AM

1 GHz CPU and a 512MB Ram isn't enough for u?

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FatherSun
Wednesday, March 02, 2011 @ 4:16:27 AM

Flintstones is going too far. The specs are not that far gone. It is current gen. You make it seem like it's Gordon Geckos phone or something like that.

Also, may I know where I can find that paper thin phone.




Last edited by FatherSun on 3/2/2011 4:18:48 AM

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IronFace2
Wednesday, March 02, 2011 @ 3:14:17 AM
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I really like this phone. Can't wait till it comes out. And the unboxing thing will be another good memory in my life box.

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FatherSun
Wednesday, March 02, 2011 @ 4:21:16 AM
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It would be a little silly if they went with any other phone. Major League Gaming, the name says it all. Kevin Butlers visit to the future was right, We need buttons.

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BlinkBoy
Wednesday, March 02, 2011 @ 8:58:05 AM
Reply

I will be ordering mine soon, I need a new phone and have been wanting this for a while now.

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AcHiLLiA
Wednesday, March 02, 2011 @ 10:26:13 AM
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Something tells me battery life will be eaten up like crazy with this gadget.

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highteckRN
Sunday, March 13, 2011 @ 10:43:00 AM

I read somewhere the battery suppose to last 5 and a half hours of play time if so it would be nice I now I can't play on my iPod for 5 hour before the battery hose dead

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gezhi
Sunday, March 06, 2011 @ 7:55:46 AM
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