Sony Files European Trademarks For "PlayStation Vita"

We'll probably find out later this evening but in the meantime, "PS Vita" is getting more traction amongst journalists and online communities.

Originally dubbed the "Next Generation Portable" (NGP), the PSP successor should take up a large portion of Sony's E3 2011 press conference. It should also receive a finalized name, which, according to recent trademark filings, could very well be the "PlayStation Vita." Sony has filed two trademark applications for the latter name (as well as "PS Vita") in Europe; these trademarks cover different areas of entertainment, including "game programs for handheld games with liquid crystal displays." This supports other leaks that indicate the true name of the PSP2 (we still kinda like that title), and certain E3-related materials have also hinted at the name, "Vita." Well, what's in a name...really?

Whatever it's called, the nifty unit should end up with quite the impressive lineup of launch software, and that's what matters.

Tags: psp2, ngp, next generation portable, ps vita

6/6/2011 9:47:29 AM Ben Dutka

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Comments (46 posts)

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BikerSaint
Monday, June 06, 2011 @ 10:01:36 AM
Reply

As Bill The Cat used to say.....

"Pfffft........ACK"!!!!!

Last edited by BikerSaint on 6/6/2011 10:02:07 AM

7 up, 0 down

Lotusflow3r
Monday, June 06, 2011 @ 10:03:06 AM
Reply

I like the name! Sounds outer worldly.

0 up, 0 down

Beamboom
Monday, June 06, 2011 @ 12:17:58 PM

I agree. I like it too.

0 up, 0 down

Neo_Aeon666
Monday, June 06, 2011 @ 7:07:39 PM

Well I dunno to me it sounds like something AWFUL... PS Vita... Windows VISTA dun dun dun. Hope it doesn't follow the same trend lol

Or like you know those water filters. Brita XD

I am loving the machine for what is inside and the promising games but I am not sure about this name.

Just my opinion tho. This little gadget is a D1P for me.

Last edited by Neo_Aeon666 on 6/6/2011 7:08:35 PM

0 up, 0 down

maxpontiac
Monday, June 06, 2011 @ 10:03:36 AM
Reply

Not sold on the name or the system, but if Gran Turismo comes to the Vita, consider me a customer.

3 up, 0 down

Highlander
Monday, June 06, 2011 @ 10:07:27 AM
Reply

I hate the name. Love the unit, hate the name. It's one of those BS names that some marketing 'genius' comes up with in a Perrier induced trace while flying business class back from Tokyo.

I agree with Biker, it's a hairball inducing name.

I hope they don't let the same 'genius' name the PS4, we might end up with PlayStation Astral - or some such nut-job name.

Last edited by Highlander on 6/6/2011 10:08:39 AM

11 up, 0 down

Underdog15
Monday, June 06, 2011 @ 10:17:40 AM

The Playstation Supernatural!

1 up, 0 down

Qwarktast1c
Monday, June 06, 2011 @ 10:38:32 AM

i know right? vita?! sounds like some sort of resort, not a gaming system!

0 up, 0 down

Fabi
Monday, June 06, 2011 @ 10:52:40 AM

My thoughts exactly.

1 up, 0 down

Sancho
Monday, June 06, 2011 @ 1:10:19 PM

I'm glad somebody who's opinion I value is the same as mine. It probably will end up being Vita although I can't see it being much worse than that at least the hardware itself should be amazing with awesome games.

1 up, 0 down

Claire C
Monday, June 06, 2011 @ 2:18:41 PM

What if they named the PS5 the PS Vita. It could be PSV for short, of course, where the 'v' doubles for 5. =D

1 up, 0 down

HUSO
Monday, June 06, 2011 @ 10:07:31 AM
Reply

Sounds like a performance enhancing drug :D

5 up, 0 down

jimmyhandsome
Monday, June 06, 2011 @ 10:42:52 AM

I was thinking the same thing! PS HGH + Anabolic Steriods!

0 up, 0 down

BikerSaint
Monday, June 06, 2011 @ 10:14:30 AM
Reply

Yea, sounds like PSViagra...with some dumb motto like.....

"Guaranteed not to turn you into a Mr Softee"

2 up, 0 down

maxpontiac
Monday, June 06, 2011 @ 10:20:18 AM

I saw the same thing. HA!!

0 up, 0 down

Highlander
Monday, June 06, 2011 @ 10:46:20 AM

All they need is for the PS button to be blue...

5 up, 0 down

Beamboom
Monday, June 06, 2011 @ 12:19:12 PM

Uhm... HighLander, how come you know the colour of the Viagra so well?

;)

2 up, 0 down

Highlander
Monday, June 06, 2011 @ 12:37:14 PM

LOL! Because I live in the US, and you are continually bombarded on mainstream TV at all hours by commercials for various enhancement products - that *I* have no need for....

3 up, 0 down

Radiohead
Monday, June 06, 2011 @ 10:15:53 AM
Reply

well at least its original, instead of calling it psp2.

1 up, 0 down

Sancho
Monday, June 06, 2011 @ 1:11:39 PM

I'm all for originality, however Vita just strikes me as, well not a game console portable or otherwise.

0 up, 0 down

Fane1024
Tuesday, June 07, 2011 @ 12:56:19 AM

PS Vita > WonderSwan

Let's face it, virtually every gaming system has had a stupid name, the biggest exception being the PlayStation. Pure genius. What happened to whoever named it? Was it Kutaragi?

0 up, 0 down

Kiryu
Monday, June 06, 2011 @ 10:16:44 AM
Reply

Playstation vita sounds cool to me.

2 up, 0 down

OxyFenix
Monday, June 06, 2011 @ 10:22:25 AM
Reply

Maybe they wanted everyone to call it PSV but they couldn't find a good word that starts with a V. So they decided on Vita. I can't think of any other V word. PS Value? Vapor?

0 up, 0 down

sha4dowknight05
Monday, June 06, 2011 @ 10:29:39 AM
Reply

I don't mind the name too much as PS VIta doesn't roll completely but the machine is worth having!!!

2 up, 0 down

bebestorm
Monday, June 06, 2011 @ 10:45:27 AM
Reply

Whats wrong with PSP2? Sony has always been simple with names why change now.

2 up, 0 down

556pineapple
Monday, June 06, 2011 @ 10:57:03 AM
Reply

If you ask me, Vita is dangerously close to Vista, and that just carries too many bad memories for me. PSP2 would have been a fine name choice IMO.

2 up, 0 down

Looking Glass
Monday, June 06, 2011 @ 11:10:57 AM
Reply

I don't like this name either. Maybe someone should start a petition asking, or perhaps begging, Sony to change it.

0 up, 0 down

tes37
Monday, June 06, 2011 @ 11:25:55 AM
Reply

I don't like the name Vita. It means life in Latin and Italian, so maybe it's just a name given to the European version, although it's unlikely they'll use multiple names.

0 up, 0 down

vicious54
Monday, June 06, 2011 @ 11:26:27 AM
Reply

I don't really care for the name.

One of my friends said he wouldn't buy the system until it is $150, this is a guy who bought a Nintendo 3DS for $250. I couldn't help but laugh at him in his face.

2 up, 0 down

LunaticFringe
Monday, June 06, 2011 @ 11:27:39 AM
Reply

Maybe it's a crazy acronym? What could Vita stand for....?

0 up, 0 down

Beamboom
Monday, June 06, 2011 @ 12:20:14 PM

Very Intriguing Travel Assistant?

3 up, 0 down

vicious54
Monday, June 06, 2011 @ 1:20:27 PM

Spanish for life

0 up, 1 down

Mdash0009
Monday, June 06, 2011 @ 4:22:56 PM

@vicious54
'Life'in spanish is 'Vida'

1 up, 0 down

0_o
Monday, June 06, 2011 @ 11:36:00 AM
Reply

I'll just call it PS Life.:)

1 up, 0 down

frylock25
Monday, June 06, 2011 @ 11:38:12 AM
Reply

hmm ill just keep calling it the psp2.

4 up, 0 down

gumbi
Monday, June 06, 2011 @ 11:44:00 AM
Reply

Maybe this is Just Sony's plan to sell us all on NGP. Some complained about NGP at first, but I bet we'd all be happy if they switch back to NGP now.

Vita is just a terrible name for a console... I'll never call it that. I've grown fond of NGP lately, I'll stick to that.

2 up, 0 down

Excelsior1
Monday, June 06, 2011 @ 11:55:10 AM
Reply

i hate the name. it sounds cheap, and doesn't sound like a game machine. wimpy sounding name.

2 up, 1 down

Kangasfwa
Monday, June 06, 2011 @ 12:11:11 PM
Reply

PlayStation Cargo(Pants)

0 up, 0 down

Robochic
Monday, June 06, 2011 @ 1:36:47 PM
Reply

Mmm velvita oh sorry was thinking of cheese LOL JK

It's an alright name but could be better but hey the name won't hurt it :) sounds like a great handheld :) can't wait.

1 up, 0 down

Agent_47
Monday, June 06, 2011 @ 1:48:36 PM
Reply

Don't care what they call it...Im getting it ! Seeing that new uncharted
game holy crap !! SOLD !!

1 up, 0 down

dlte
Monday, June 06, 2011 @ 2:48:31 PM
Reply

Sony is livin la Vita loca

1 up, 0 down

WorldEndsWithMe
Monday, June 06, 2011 @ 4:26:53 PM
Reply

As much as I enjoy various cheeses...

Oh god, just open the floodgates and let all the insults and jokes out. I'll give the Microsoft fans a free pass on this one.

0 up, 0 down

Fane1024
Tuesday, June 07, 2011 @ 12:59:48 AM

PS Vita > Xbox 360

Not by much, but 360 is horrible.

Zune, too, for that matter.

But what else would you expect from a company that named an OS that released in 1996 "Windows 95".

It's already out-of-date when you buy it!!!

Last edited by Fane1024 on 6/7/2011 1:03:24 AM

0 up, 0 down

Dukemz_UK
Monday, June 06, 2011 @ 5:05:52 PM
Reply

If they wanted to call it the PSV, then why not PS Va-va-voom! lol.
I think Vita sux as a game console name. It doesn't make a bold statement. Vita is usually associated with products that you ingest / eat... dammit!

0 up, 0 down

Scarecrow
Monday, June 06, 2011 @ 9:07:20 PM
Reply

Fresh name. I like it.

1 up, 0 down

___________
Tuesday, June 07, 2011 @ 7:06:54 AM
Reply

not a real fan of the name, but eh it will do!
my lord can sony make one announcement without letting it slip?
well, at least they did not release a certain video on a certain store early.............
;)

0 up, 0 down

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