Analyst: Vita Risks "Major Failure" Without Price Cut
Sony doesn't feel like reacting to Nintendo's 3DS price cut, but one analyst believes the Vita must fall in price or risk "major failure."
When Sony revealed that their new portable wouldn't be available in the US this year, Kaz Hirai told reporters that Nintendo's price slashing plans won't affect the Vita. He seemed convinced that the price is reasonable and affordable, especially considering what the Vita offers:
"We packed so much into the device and made it very affordable. There is no need to lower the price just because somebody else that happens to be in the video game business decided that they were going to lower their price."
But in speaking to Bloomberg, Ace Securities analyst Hideki Yasuda said consumers are actually expecting Sony to drop the price of the Vita.
"Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut. Sony is under major pressure to cut the price of the Vita or risk a major failure."
There will be two versions of the PlayStation Vita; the 3G-enabled one will cost $299 while the one without 3G will hold a $249 price tag. This month, you'll be able to get the 3DS for as low as $169, although higher models do approach the Vita cost. But are both units catering to the same audience? Should Sony be worried about this price differential?
8/8/2011 12:29:08 PM Ben Dutka