Analyst: Vita Risks "Major Failure" Without Price Cut

Sony doesn't feel like reacting to Nintendo's 3DS price cut, but one analyst believes the Vita must fall in price or risk "major failure."

When Sony revealed that their new portable wouldn't be available in the US this year, Kaz Hirai told reporters that Nintendo's price slashing plans won't affect the Vita. He seemed convinced that the price is reasonable and affordable, especially considering what the Vita offers:

"We packed so much into the device and made it very affordable. There is no need to lower the price just because somebody else that happens to be in the video game business decided that they were going to lower their price."

But in speaking to Bloomberg, Ace Securities analyst Hideki Yasuda said consumers are actually expecting Sony to drop the price of the Vita.

"Gamers are increasingly anticipating Sony to lower prices, especially after the 3DS cut. Sony is under major pressure to cut the price of the Vita or risk a major failure."

There will be two versions of the PlayStation Vita; the 3G-enabled one will cost $299 while the one without 3G will hold a $249 price tag. This month, you'll be able to get the 3DS for as low as $169, although higher models do approach the Vita cost. But are both units catering to the same audience? Should Sony be worried about this price differential?

Tags: vita, playstation vita, vita price, sony

8/8/2011 12:29:08 PM Ben Dutka

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Comments (77 posts)

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TheAgingHipster
Monday, August 08, 2011 @ 1:02:54 PM
Reply

Sony shouldn't worry too much about the "hardcore" gamers and Sony fans who are revved about the Vita, but the less gaming-centric consumers might balk at that price point. Let's just hope that Sony makes the right decision so we don't have another flop on our hands.

10 up, 0 down

WorldEndsWithMe
Monday, August 08, 2011 @ 3:01:17 PM

what flopped?

12 up, 3 down

LegendaryWolfeh
Monday, August 08, 2011 @ 4:24:52 PM

The Go, and the 3DS imo.

7 up, 0 down

WorldEndsWithMe
Monday, August 08, 2011 @ 6:12:16 PM

I wouldn't consider the Go a separate system from PSP, and PSP wasn't as bad as people say. Not nearly.

3 up, 1 down

TheAgingHipster
Monday, August 08, 2011 @ 9:40:10 PM

Yeah, I was referring to the Go, which I was foolish enough to purchase, so I have that buyer's remorse shaping my opinion. Hence the "flop". :) I loved the PSP otherwise. Great library, solid construction despite the screen issues, etc. Just didn't like the battery life and hauling the discs around, and I thought the Go would rectify that. Le sigh.

I'm worried that the price compared to the competition will keep people from buying the Vita, resulting in a Go-esque failure. But, generally speaking, the guys at Sony know what they're doing. Just need to keep my spirits up, ne?

4 up, 1 down

BikerSaint
Monday, August 08, 2011 @ 1:04:35 PM
Reply

Hmmmm,
Maybe there could be some sort of commotion from the 3DS's upcoming price cut, causing some gamers to take a "wait & see" attitude towards whether or not there will be a Vita price cut too.

7 up, 0 down

Oxvial
Monday, August 08, 2011 @ 1:11:02 PM
Reply

LOL it was the Vita the one that pressured Nintendo to make the cut, before all people were like..oh Vita has a great price.

Now this? come on!

22 up, 2 down

Xombito
Monday, August 08, 2011 @ 1:22:11 PM

I know huh?

1 up, 0 down

neighber
Monday, August 08, 2011 @ 2:05:05 PM

Whats even funnier i though Vita at 299 was the price cut. i would of bought it for 499 for whats it comes with. Imo i think Sony overdid the Vita in specs.I dont see how they made the price as low as it is now.

12 up, 0 down

Lawless SXE
Monday, August 08, 2011 @ 2:21:06 PM

neighber,
Three years of selling at a loss, and that's only for starters.

8 up, 0 down

Stabs88
Monday, August 08, 2011 @ 6:29:27 PM

Is it me or does Sony seem to loose money off the get go with almost all new systems? Im not talking PS or PS2, more along the lines of PS3 and now the PSV....I will still buy Vita at the $250 mark. I think sony will be fine in the end.

1 up, 2 down

Fane1024
Tuesday, August 09, 2011 @ 4:19:05 AM

Not just Sony...losing money on hardware (at least, early in its lifespan) is the industry standard.

Xbox never sold at a profit. PS2 probably didn't until the slim.

0 up, 0 down

PHOENIXZERO
Thursday, August 11, 2011 @ 7:31:56 PM

Sony isn't losing money on the Vita at the prices they're selling it for at launch. If they are it's minimal and made up by accessories and games on day one. There's at least three interviews by ranking officials at Sony, if anything the 3G model is probably going to be profitable on hardware alone due to the price increase (adding 3G doesn't cost that much) and exclusive deals with wireless carriers, namely AT&T. Kaz's three year talk was likely including everything that goes into making a new piece of hardware, he didn't say they would lose money on each one sold.

Also, shouldn't we know by now that analyst are idiots? $249.99 is fine, Nintendo's price was just stupid and the 3D should have been no more than $200 at launch.

0 up, 0 down

CaptRon
Monday, August 08, 2011 @ 1:22:00 PM
Reply

LoL this is just crazy. I agree with Oxvial, the price was good just a couple weeks ago and now Nintendo lowers the price of its p.o.s. and its a big deal... The Vita hasn't even released yet and they want a price drop? wtf.

10 up, 0 down

Him
Monday, August 08, 2011 @ 1:22:36 PM
Reply

look at the specs of that monster! why would anyone pay anything less then what its already at. This price is already more than fair.

9 up, 0 down

Temjin001
Monday, August 08, 2011 @ 1:23:39 PM
Reply

3ds was overpriced. Vita isn't. I don't think the price could be any lower without Sony suffering significant losses.
I think it's likely the Vita will offer the richest portable gaming experiences on the market for some time to come, so vita can be sold higher than 3Ds.
I just hope there's enough of an interested market there to support and sustain it's premium offerings. I'm not even certain if I will be interested enough in the Vita to ever purchase one.

9 up, 0 down

Jawknee
Monday, August 08, 2011 @ 1:28:26 PM

Aren't they already losing money on the Vita?

I agree the 3DS is over priced as is. Though I am tempted to spend the extra money now just to get the 20 free games Nintendo is going to give away to those who bought or buy the 3DS before the price cut.

5 up, 0 down

Temjin001
Monday, August 08, 2011 @ 3:04:44 PM

I just dot get NIntendos marketing strategy with 3Ds. It seems for some time now they've placed an emphasis on how a person interacts with their games, rather than how their game's look. 3Ds seems to abandon that ideology and sells itself as a better looking DS.
Maybe Nintendo thought they'd capture the now more grown Nintendo fan from the DS era. I dunno

2 up, 1 down

LegendaryWolfeh
Monday, August 08, 2011 @ 4:25:39 PM

Sony always takes that debt for the consumers, they just love us :) lol

7 up, 0 down

Fane1024
Tuesday, August 09, 2011 @ 4:21:00 AM

There are 20 3DS games?

;)

0 up, 0 down

PHOENIXZERO
Thursday, August 11, 2011 @ 7:35:44 PM

Yes, I'm going to kind of repeat what I just said in another reply. Actually I'll just provide the links to interviews...

http://www.gametrailers.com/video/e3-2011-playstation-vita/715473

http://www.eurogamer.net/articles/2011-06-09-sonys-andrew-house-interview

http://psp.ign.com/articles/117/1177042p1.html

Hopefully I don't get flagged for spam or something. <_<

0 up, 0 down

Jawknee
Monday, August 08, 2011 @ 1:34:03 PM
Reply

They should be more worried about releasing the Vita with a good line of games. Which is the reason they decided to wait until 2012 no? So I don't see anything to worry about. $250 is more than a fair price. I think the reason the 3DS failed to catch on was because Nintendo has squat for games upon it's release. I mean a Ocarina of Time remake is great but they should have had at least a new Zelda announced or ready for launch among other games.

Last edited by Jawknee on 8/8/2011 1:35:04 PM

6 up, 0 down

Cesar_ser_4
Monday, August 08, 2011 @ 1:42:17 PM

Hey Jawknee, can I blame Nintendo this time?

1 up, 0 down

Jawknee
Monday, August 08, 2011 @ 1:47:39 PM

Nope.

0 up, 1 down

WorldEndsWithMe
Monday, August 08, 2011 @ 3:39:32 PM

But they made it happen so...

0 up, 0 down

Lawless SXE
Monday, August 08, 2011 @ 1:35:15 PM
Reply

I reckon that's crap. The Vita will be worth considerably more than the 3DS ever was, and consumers should realise that. Whether that will correlate directly to sales we can't tell, but the mentality is there. Nintendo were arrogant to think that they could get away with their initial price, and Sony followed them, stunning everyone in the process, due to earlier assumptions that the Vita would cost a small fortune. But honestly, let's wait until six months after Vita's launch to see if the sales are so stagnant as to need a price cut. I can't help but think that they won't be.

2 up, 1 down

Ultimadream
Monday, August 08, 2011 @ 1:40:26 PM
Reply

It's no even close to the disaster that is the Nintendo 3DS. It has two screens, which I still do not understand. But with the 3DS one screen is bigger than the other and one is brighter than the other. I feel sorry for anyone who buys the 1st model of the 3DS as it is flawed. I am sure Vita will arrive when it needs to & it will be good at least, unlike the 3DS which is the worst console I have played since the Sega Saturn.

0 up, 0 down

Oyashiro
Monday, August 08, 2011 @ 1:57:27 PM

But... the Sega Saturn actually had good games.

3 up, 0 down

Jawknee
Monday, August 08, 2011 @ 2:17:52 PM

The 3DS as a piece of hardware is fine. It's just lacking games.

1 up, 0 down

Warrior Poet
Monday, August 08, 2011 @ 2:32:10 PM

Sega Saturn was awesome! And it probably had the best 2d controller ever.

But yeah...other than Zelda there are really no 3DS games I want. The GameCube started this way too but now it's a great system - so again, we'll wait (and wait) and see. I just hope there's no Metroid for 3DS...then I'd have to get one eventually :P

0 up, 0 down

WorldEndsWithMe
Monday, August 08, 2011 @ 3:40:53 PM

Saturn + Virtua Fighter 2 ahhhh the good old days. That thing made frame rates on Playstation laughable.

1 up, 0 down

gumbi
Monday, August 08, 2011 @ 1:44:41 PM
Reply

Price cut the Vita? Seriously? Did anyone else hear the crowd rejoice at the price when they announced it at E3? Why the sudden change of heart?

Because of the 3DS? Get out! I'd wager that almost nobody is stuck in a toss up over which handheld to get. You'll want one, or the other, or both, and their respective good prices wont change that. I mean, $250 is still a seriously good launch price for what Vita has to offer. In fact, I wouldn't expect a price drop for a good while after launch.

"risk a major failure"? C'mon, what kind of analyst are you... *slap.

1 up, 0 down

Excelsior1
Monday, August 08, 2011 @ 2:29:36 PM
Reply

wait. i thought analaysts were happy with the vita's price point. i guess that was before nintendo dropped its price. i understand their reasoning and the 3ds price drop does put pressure on sony. the market will determine if it's at fair price. the market seemed to reject the 3ds at its price point without any games . nintendo was forced into a price in an attempt to strengthen the platform. i think there are real lessons to be learned from the 3ds luanch or even the ps3's luanch. a high price point without games to drive sales equals trouble.

2 up, 0 down

RobiinzZ
Monday, August 08, 2011 @ 2:46:41 PM
Reply

Sony will be making a loss on the vita for 3 years before they even make profit.

But consumers still expect a price drop before its even released?

Just can't please some people these days, want everything for nothing sheesh :S

2 up, 1 down

sha4dowknight05
Monday, August 08, 2011 @ 2:49:33 PM
Reply

Price lower are welcomed at anytime for me!!!!!!

0 up, 0 down

WorldEndsWithMe
Monday, August 08, 2011 @ 3:08:14 PM
Reply

I think it would be a failure if you cut the price. It would fail to ever bring in revenue because the damned thing is already more expensive to make than the cost to us.

Why would Sony ruin themselves because Nintendo lost confidence in their system?

6 up, 0 down

Mamills
Monday, August 08, 2011 @ 4:25:35 PM
Reply

ugh, bottom line, ppl go for the cheaper system.

they should really cut the price by a bit.

i mean 299 for a handheld? (Thats PS3 Prices) yea ill stick to my iphone till i can grab that for cheap. (If i ever do, doubt i will. sorry i have better things to do than carry around 2 different devices to just play games.)

i know everyone here is a hardcore gamer so obviously we care about whats under the hood but lets face it. (WE ARE THE MINORITY.)

the real sales aint gonna start rolling in till its cheaper.

Last edited by Mamills on 8/8/2011 4:30:34 PM

0 up, 3 down

Akuma07
Monday, August 08, 2011 @ 6:14:17 PM

Your a hardcore gamer?

Really?

And you wouldnt carry around a 2nd device just to play games?

helllll, id carry a ps3 around in my pocket if i could.

1 up, 0 down

Fane1024
Tuesday, August 09, 2011 @ 4:27:09 AM

I bet your iPhone cost more than $299...maybe even excluding your contract.

If only it could play real games.

1 up, 0 down

Robochic
Monday, August 08, 2011 @ 5:50:09 PM
Reply

I think the price is fine, I would pay this for it for sure I cant' wait for the Vita to be released I know sony will have a good line up.
Hey Jawknee the 20 free games might not be worth it I have the 3ds and the list they gave me kinda sucks a little we'll see though their are a few good titles.

0 up, 0 down

Jawknee
Monday, August 08, 2011 @ 6:03:55 PM

Metroid Fusion! =p There were a few others I wanted too but I'll take another look.

0 up, 0 down

Akuma07
Monday, August 08, 2011 @ 6:18:46 PM
Reply

Sony shouldn't be worried.

Nintendo and Pokemon fans are the only people that will really buy the 3DS.

But then again, i think the Vita is only catering to PS fans, or even portable fans at large. Casual gamers don't seem interested in anything portable beyond their iPhones or Androids.

The price of the Vita is fine, if ANYONE asks for a price cut, just because nintendo cut theirs, is a fool. 3DS has nowhere near the same capabilities of the Vita. It's like comparing a Ford Fiesta and a Nissan GT-R. You CAN'T/wouldnt expect Nissan to lower the price of the GT-R if Ford dropped the fiesta would you?

0 up, 0 down

poisonedsodapop
Friday, August 12, 2011 @ 10:04:25 AM

I'm neither a Pokemon fan or a Nintendo fan and I have a 3DS that I love. I've only got 2 first party games out of the 5 I own for it. One being Ocarina of Time and the other Nintendogs.

Only reason I'm holding off on Vita is I just dropped $250 on the 3DS and then the price dropped. That and I'm waiting for games that are gonna make me HAVE to have a Vita. Most of the stuff is coming to PS3 as well making it less worthwhile.

0 up, 0 down

Akuma07
Monday, August 08, 2011 @ 6:21:24 PM
Reply

I'm assuming Hideki Yasuda is japanese?

It should be noted that the 3DS isn't selling very well outside of the japanese market. It is possible he is basing his theory on the japan market.

So it could very well be, that people in the japanese market want a Vita cut, but that doesnt mean the rest of the world does.

1 up, 0 down

___________
Wednesday, August 10, 2011 @ 10:06:40 AM

sigh.
back to your bridge!

0 up, 1 down

I007spectre
Monday, August 08, 2011 @ 7:02:42 PM
Reply

Wow that article is stupid. The Vita price is way more than fair, for what your getting. Maybe the analyst should talk about how no one is buying an ipad cause of its price.... oh wait they are. Even with cheaper alternatives around.

2 up, 1 down

___________
Tuesday, August 09, 2011 @ 10:33:42 AM

your nuts, you cant compare a apple device to a sony device!
thats like saying wow ford are selling more cars then Ferrari!
apple could release a turd in a cup and charge 200 bucks for it and it would fly off the shelf!
hell look at all the better phones on the market, not to mention cheaper and less restricted, and which ones still selling out?
thats right the more expensive, more restrictive, less capable one!
im the worlds biggest apple fan, but the popularity of there devices is just ridiculous!

0 up, 0 down

Jawknee
Tuesday, August 09, 2011 @ 2:50:02 PM

"your nuts"

LOL! Look who's talking!

1 up, 1 down

Milonakis
Monday, August 08, 2011 @ 7:48:26 PM
Reply

This is like comparing apples and oranges. The 3ds is not anywhere near the equivalent of the go in features, so they should almost certainly not be priced the same. That's like saying a dodge pickup truck should get a price cut because they cut prices on a toyota corolla. Some people want a truck some people want a compact. Some people want a good handheld and some want a gimmick.

1 up, 0 down

FM23
Monday, August 08, 2011 @ 7:57:00 PM
Reply

$250-$300 for this. Seriously, speaking for myself, this is just a useless device. Who's their target audience and I wonder...will Sony even advertise this thing? Seriously though. No need for a handheld gaming device when my PS3 satisfies my gaming needs. When I'm not home, I don't plan on playing video games...just saying. I know people need them for train rides, road trips...etc, but seriously is it that serious.

1 up, 4 down

Jawknee
Tuesday, August 09, 2011 @ 2:51:18 PM

Yes...Seriously. It's fine if you don't have a use for it but many others will. $250 is a great price for what this piece of hardware is capable of. The original PSP launched at the same price with less than half the features.

0 up, 0 down

A2K78
Monday, August 08, 2011 @ 8:36:59 PM
Reply

"Should Sony be worried about this price differential?"

Yes they should worried and why? To simpily put Nintendo is essentially using their leverage to draw Sony into a price war. To make matters worst the 3DS have been very profitable for Nintendo from the get-go and this in turn is going to put internal pressure on Sony to make the Vita a profitable product in a very short peroid of time.

"Vita the one that pressured Nintendo to make the cut"

Why should Nintendo be pressured to cut when their product essentially turned a profit from day 1? If anything is more of Nintendo putting pressure on Sony and we saw that by the fact Sony declaring they are selling the Vita at a loss. To make thing worst as I have already mentioned, Sony would be forced into a price war if they want keep pace with the 3DS.

2 up, 4 down

Oxvial
Monday, August 08, 2011 @ 8:54:03 PM

LOL good troll attempt.

0 up, 1 down

FM23
Monday, August 08, 2011 @ 9:07:24 PM

Funny when you speak the truth, they flag you for trolling. haha, I agree with everything you just said if the quotes are accurate. Sony is actually losing money with this device?...that sucks

2 up, 4 down

Oxvial
Monday, August 08, 2011 @ 9:12:38 PM

''Sony is actually losing money with this device?''.

That's common knowledge, seriously you didn't know?

''that sucks''

No, that's awesome, they give us more for our money.

5 up, 2 down

FM23
Monday, August 08, 2011 @ 9:18:59 PM

Well from a business stance...losing money SUCKS...but yes, for the consumer....you are getting value unless Sony PR is trying to say Vita is worth more than its asking price.

0 up, 5 down

FM23
Monday, August 08, 2011 @ 9:19:47 PM

And sorry, I don't follow Vita...so that common knowledge is lost upon me professor.

0 up, 5 down

Oyashiro
Monday, August 08, 2011 @ 9:31:12 PM

Sony has launched all its consoles at a loss, they make it up with software sales and accessories.

4 up, 0 down

Oxvial
Monday, August 08, 2011 @ 9:33:13 PM

Like Oyashiro already said, this isn't surprising.

2 up, 1 down

FM23
Monday, August 08, 2011 @ 10:23:19 PM

I knew the PS3 started making profit, but thats the same time I learned Sony was losing money prior to turning profit. Either Sony is full of some business geniuses or they are digging a grave. Either way...I should have known better about the losing money thing...haha

Again gentlemen, I don't follow this financial gain/loss thing, so of course this information surprises me. Not everyone is informed about everything in the gaming world....remember. Just because your knowledgable of something doesn't mean the next man is also.

0 up, 1 down

Bugzbunny109
Tuesday, August 09, 2011 @ 12:20:24 AM

A2k47, I completely disagree with your last statement. Nintendo WAS making a profit on the 3DS. Apparently, it was no where near enough considering that they had to drop the price by $80; and their bosses had to take 20%-50% pay cuts; so I really don't see what you are contending. I am sure that the Vita also had an influence in the 3DS' price cut. In all logic, if your system wasn't selling well 4-5 months into its lifespan and your competitor was introducing a system technologically better than your system for the same price with big titles, would you not do something?

Last edited by Bugzbunny109 on 8/9/2011 12:23:58 AM

1 up, 0 down

MyWorstNightmar
Tuesday, August 09, 2011 @ 11:31:01 AM

Bugs, what are you talking about. You are implying that AK said Nintendo at some point didn't make a profit on the 3DS. Where did AK say Nintendo wasn't making a profit on 3DS? Did you not read his comment properly?

0 up, 0 down

Jawknee
Tuesday, August 09, 2011 @ 2:48:20 PM

FM if you don't follow these topics and admit to having no knowledge regarding the said topic than just keep your mouth shut and cool it with the snark. They know what they are talking about, you do not so sit back and listen. Maybe you'll learn something.

Last edited by Jawknee on 8/9/2011 2:53:35 PM

1 up, 0 down

danhese
Thursday, August 11, 2011 @ 11:44:16 AM

@A2K78
No company starts making a profit until at least 6 to 12 months into the launch of the device. You have to at least sell enough to cover your investment cost, parts and manufacturing cost, advertisement, packaging and shipping etc. Nintendo have cut the price just 6 months into the launch after they said they wont be cutting the price both by Iwata and Reggie.

As Bugzbunny109 said "it was no where near enough considering that they had to drop the price by $80; and their bosses had to take 20%-50% pay cuts". Not only that, they lost half a billion dollars following the price cut and according to Iwata, 3DS is selling at a loss (http://www.andriasang.com/e/blog/2011/07/29/3ds_losses/)

0 up, 0 down

niedao
Monday, August 08, 2011 @ 9:00:49 PM
Reply

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Oyashiro
Monday, August 08, 2011 @ 9:28:07 PM
Reply

The 3DS is selling horribly for two reasons.

1. There are no games for it. Ninty is mostly to blame for there archaic and well documented practices with 3rd party developers. When a port of a N64 game is your big system seller, that should be all the flags you need to notice something is wrong.

Many companies are canceling their 3DS games, and going as far as saying that they are unsure if it is profitable to develop for the system.

2. The hardware was ridiculously overpriced. Nintendo will never sell anything at a loss, but they feel its perfectly fine to sell a product at a high cost. Its reported that it takes about $106 to make a 3DS but decide to sell at $259. Its the exact opposite of Sony and Microsoft that are willing to sell at a loss.

All this amounts to the poor sales of the 3SD, thats why they slashed the price.

Nintendo CEOs have taken pay cuts in apologies to the share holders.

Sony doesn't look like it will have a anemic software lineup at launch. And its price is a fair one for the amount of tech that's packed in.

In other words no. The Vita does not need a price cut.

4 up, 0 down

Oxvial
Tuesday, August 09, 2011 @ 1:14:55 AM

I actually read and see people that complain about..the 3D on the 3DS and they prefer to turn off the 3D when they play @.@.

That's a huge problem imo.

1 up, 1 down

___________
Tuesday, August 09, 2011 @ 10:31:26 AM

you forgot 3 its making allot of people sick, and 4 its got really poor build quality.
my local EB store alone has had 12 returned so far with black screen errors.

0 up, 0 down

___________
Tuesday, August 09, 2011 @ 5:05:34 AM
Reply

in the states i think its a good price as long as it does not suffer the usual sonyites, AKA no games.
if it has a solid launch lineup then that price point should be fine.
though here it SERIOUSLY needs a price drop!
why were paying 400 bucks for the WIFI and 450 for the 3G version is beyond me!
hell 50 bucks more and i could get a 320GB ps3 WITH 4 games AND a extra controller AND a HDMI cable AND a bluray remote!
cant tell me the vita with 3G is worth only 50 bucks less then that!

0 up, 0 down

5TAY3R
Tuesday, August 09, 2011 @ 7:18:32 AM
Reply

lets be honest, shall we? if nintendo 3ds is
Body Glove then vita is victorias secrets, soo, there is no way u can compare these 2 devices

0 up, 0 down

Jawknee
Tuesday, August 09, 2011 @ 2:52:59 PM

I don't think they should be compared at all. The DSi is a vastly different system for a different audience, the same goes for the 3DS vs the Vita.

0 up, 0 down

Highlander
Tuesday, August 09, 2011 @ 10:17:16 AM
Reply

The only pressure Sony is under regarding the price of the Vita is coming from Analysts with too many fingers in the Nintendo cookie jar, or analysts who need/want their name to generate hits on google.

0 up, 1 down

OptimusX
Tuesday, August 09, 2011 @ 12:50:22 PM
Reply

There is absolutely no reason to drop the price on the PSV. Just because a handheld that Nintendo launched failed, doesn't mean Sony needs to make a knee jerk reaction. The thing isn't even out yet!!

Last edited by OptimusX on 8/9/2011 12:50:46 PM

0 up, 0 down

Jonesy555
Tuesday, August 09, 2011 @ 7:10:04 PM
Reply

Sony can gladly have my $249.99; no price cut needed here.

0 up, 0 down

minan
Tuesday, August 09, 2011 @ 8:21:58 PM
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actrambley21
Thursday, August 11, 2011 @ 10:42:15 AM
Reply

Nintendo cut the price of the 3DS because it was WAY too expensive to start with. I honestly think that the Vita is at a great price point, but because I am a consumer, cheaper would always make it more tantalizing. These analysts that try to tell companies they need to drop price on a console that hasn't even been released yet obviously assume that Sony doesn't do their own market analytics. THEY KNOW WHAT THEY'RE DOING!

Lol.

0 up, 0 down

Ather
Thursday, August 11, 2011 @ 3:03:45 PM
Reply

If Sony says the price is right for all the Vita offers, and consumers are all but demanding a price drop, then Sony has overvalued the Vita. That's not good. if the consumer doesn't like the price, and doens't see the item as having that kind of value, they don't buy. No matter how much Sony says it's more than fair for what Vita provides, if the consumer doesn't see it, it doesn't sell.

Unless these price droppers haven't looked at the specs, Sony has over vauled the Vita. One main thing to look for is, will the people use all the Vita offers? It's nice that Sony made such a wodnerful system, but if nobody wants what the Vita offers, it's autmoaticaly overpriced for what they will do with it.

If the Vita fails, it'll make Sony question the market, and stop proper innovation on future systems. Instead, Sony needs to relook at what consumers want, and what they offer them.

It doesn't matter what the value for price ratio is in Sony's eyes, it's what the people see it as. Sony might have over vauled their system by adding to it what people don't want. It'll be intresting to see how intial sales do. Is any right? Or are the price droppers? As much as people don't want to hear it, the 3DS sales willd etermine these things. If 3DS does much better, Sony will have to rethink the price drop. If not, Sony might simply have made a system most people don't want. No amount of "great value" offered will fix that.

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Analyst: Vita Risks "Major Failure" Without Price Cut

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