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EA Signs Pact With AFL

Electronic Arts and the Arena Football League have entered into an exclusive agreement to produce an AFL video game in time for the start of the upcoming 2006 AFL season.

Full terms of the deal were not disclosed, although it has been revealed that EA will earn a share of the proceeds from future AFL expansion teams.

The deal will run four years and includes cross-promotion marketing.

"Once again, we are partnering with an industry leader who believes in the AFL philosophy and its growth potential. To the extent that EA helps grow the AFL, they participate in that growth through the increased value of future expansion teams," said AFL Commissioner David Baker. "EA is the videogame industry's gold standard. Arguably, nothing is more important to reach the younger male demographic that we are so strong in than video games. For our core fan, this is akin to a network-television agreement."

EA's own chairman and CEO, Larry Probst, echoed similar comments. "The AFL is a unique brand of football and we intend to deliver a unique football gaming experience from any the industry has seen before."

1/10/2005 Frank Provo

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