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Activision Snags James Bond

Lately when you read about a big-name license being snapped up, it's EA that's acquiring the property. Not this time, however. EA has actually lost the James Bond license to Activision, who now own the videogame rights to 007 through 2014.

“James Bond is the ultimate action movie franchise, and we look forward to establishing a long-term relationship with MGM and EON,” said Mike Griffith, president and CEO of Activision Publishing Inc. “The James Bond franchise creates tremendous global expansion opportunities for Activision as it is one of the few video game licenses that appeals equally to domestic and international consumers. James Bond storylines are rich with style, drama and action, all of which lend themselves perfectly to developing extraordinary games that capture the thrill of being the most celebrated secret agent in the world.”

Under the terms of the agreement, Activision will obtain the worldwide rights to create video games for all current and next-generation consoles, PC and hand-held platforms. The license will grant Activision the right to develop and publish games based on all of the James Bond movies, as well as non-movie based games.

5/3/2006 Aaron Thomas

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