Activision Value Publishing, a division of Activision, Inc. (Nasdaq: ATVI), today announced a multi-year alliance with Discovery Consumer Products to develop and distribute video games based on the popular television series American Chopper. The agreement grants Activision Value interactive rights to publish American Chopper games for the PC, console and handheld platforms in North America. The first video games based on the American Chopper license are expected to be available at retail stores nationwide this holiday.
The show is a top-three rated program on cable television. Filled with action, suspense and family drama, American Chopper follows the real-life experiences of the father and son team, Paul Teutul, Sr. and Paul Teutul, Jr. who fabricate choppers out of their Orange County Choppers garage.
Editor's Note: FYI, even if you haven't seen the show, there's a good chance you're already familiar with the Teutul family. They appeared in those AOL "Top Speed Technology" ads during the winter and spring.