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EA Sports Announces 3-for-2 Deal

Has Sega's $20 price point on its 2K5 sports games caught EA Sports' attention?

Speaking today at the BancAmerica Securities Annual Investment Conference, Electronic Arts' CFO Warren Jensen announced the company would launch a 3-for-2 promotion for all EA Sports titles. Beginning next week, when you buy any two EA Sports video games, you'll be able to pick up a third for free.

Jensen also revealed that NBA Live 2005 would go on sale for an MSRP of $39.99, which is a $10 drop from the originally announced price.

Don't fear for EA yet--Jensen mentioned in passing that 2.4 million units of the company's Madden NFL 2005 game have already been sold, "and the $60 PS2 Collector's Edition is virtually sold out."

9/23/2004 Frank Provo

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