PS2 News: Price Down, Sales Up For PlayStation 2 - PS2 News

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Price Down, Sales Up For PlayStation 2

Sony today announced that the recent PlayStation 2 price drop has resulted in a surge of sales, more than doubling the last month's numbers. To be specific, the first week of the drop saw a 216% increase in sales, with a 141% boost for the following three weeks.

"This price drop came when we felt it was strategically the best timing to expand the market, and it's gratifying to see consumers respond so aggressively to our commitment to meet their growing expectations," commented Jack Tretton, executive vice president, Sony Computer Entertainment America. "The new sales data provides a powerful proof-point that consumers--both our mass-market core audience and casual gamers--are placing their confidence in the longevity of PlayStation 2, which we see as absolutely essential to the health of the industry. We will continue to make the PlayStation 2 experience the best entertainment value in the gaming category."

"Response to the $149 price point has been amazing," added Debbie Mola, divisional vice president of merchandising for Electronics Boutique. "We've seen a steady increase in consumer demand throughout our stores nationwide, with sales of PlayStation 2 rising to well above our expectations."

6/14/2004 Chris Faylor

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