PS2 News: Nike and 2K Sports Team Up - PS2 News

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Nike and 2K Sports Team Up

Nike and 2K Sports have teamed up to add Nike footwear to NBA 2K6. In addition to authentic footwear, the game will make use of performance attributes associated with specific shoe models and Nike iD shoe customization function. In addition to Nike footwear, the game also will feature athletes wearing other Nike brands including Jordan and Converse.

“The relationship between 2K Sports and Nike is about the natural union of two leading brands synonymous with sports, competition and innovation,” said Erik Whiteford, vice president of marketing, 2K Sports. “Through this relationship, our aim is to deliver a truly unique basketball experience that taps into the intense passion and energy of the sport.”

As players advance through the mode, a new pair of Nike Basketball shoes is awarded to the user. Each shoe earned is then added to the player’s Nike Shoe Locker. The shoes are classified based on Nike’s Flight, Force and Uptempo categories and give the user enhanced performance when worn in the game. The player must choose the best performance characteristics, such as greater speed, to defeat the opponent. Once shoes are collected in the locker, gamers can use the exclusive 24/7 Nike iD customization feature to personalize their shoes.

So, uh, there you have it.

9/21/2005 Aaron Thomas

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